Friday, August 28, 2009

Erase Me: Tips for Obliterating Your Social Media Presence

Move over, Arnold Schwarzenneger. A new kind of Eraser may be emerging -- an expert who knows how to help companies and individuals expunge their social media presence.

The J. Michael Goodson Law Library at Duke University has some great pointers for scrubbing online footprints.

A recent NextMark blog reiterates 10 privacy settings every Facebook user should know.

In late June, Christopher Lower at Above the Buzz blogged the process of ending a corporate online presence, including expunging the website, Facebook, Twitter, wordPress blog, and LinkedIn footprints. Chris says, “The bottom line is that, yes, you can deactivate your accounts and remove some material online, but it will not result in the immediate removal of all of the material from being found online. It may fade over time, like the memory of the company, but for now it is a record of existence that won’t easily go away. With that in mind, what kind of online legacy is company leaving online?”

As writer Greg Beato points out in The Joys of Brain Scrubbing, “…Now, thanks to the fact that we’ve given Google and Facebook the keys to our diaries, our most trivial, spontaneous moments are as indestructible as Egyptian sarcophagi … Thanks to the Internet, our past is the house guest who won’t leave … And it’s not just a matter of self-disclosure. Walk down a city street, and surveillance cameras hound you like you’re Britney Spears or Paris Hilton. Your drunken tirades become blog fodder for your friends. Your adventures in small claims court are easily accessible to anyone willing to pay $14.95 for a peek.”

For a different view from our GenY colleagues, check out Rebecca Thorman’s video and commentary on “Will you regret your online presence?” Rebecca and her commentators agree there will be no regrets.

Could be.. but something tells me there may be demand for a new batch of specialists who can "erase me."

-- scrubbed by Marketing Brillo

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