Monday, September 22, 2014

Starved for Content? Feed This.

Creating content from other content isn't about repeating or copying. It's about repurposing. Start with a rich source, then add to, expand upon, enhance, comment about, or -- in this case -- condense from that source. Voila! New and different content. 

Recently, I downloaded Curata's eBook, "How To Feed the Content Beast." And now I have my own blog post, short 'n sweet.

In other words, learn and share at the same time.

1. Turn an ebook into a series of blog posts, or a series of blog posts into an ebook.

2. Create a transcript so content “snackers” can scan the information from a webinar.

3. Host a real-time tweet chat and republish it as a crowd-sourced blog post.

4. Pull sound bytes out of a long-form report and use them as tweets and Facebook updates.

5. Give quotes new life as graphics for use on visual platforms like Facebook and Pinterest.

-- scrubbed by MarketingBrillo

Wednesday, September 10, 2014

You Might Think Everybody Does This. Uh… no. But Everybody Should.

Writers tend to do a lot of online research. As the editor of a marketing newsletter and a relentless blogger, I visit hundreds of websites, download dozens of whitepapers, pile up racks of statistics, and read a lot of blogs.

Sometimes a website will ask me to leave an email address and I will (though often reluctantly) IF I want the product badly enough. That’s what happened when I visited to download their whitepaper “Video: the New ROI Star of Marketing.” What I never expected was the simple, non-pushy “nice-to- meet you” email that arrived 24 hours later:

Hi Nancy,

Thank you for stopping by the Vidyard website. I wanted to reach out to you to see if you were looking to learn more about video marketing or if you have any questions about Vidyard.

Please do not hesitate to reach out to me with any questions or if you think Vidyard might be a fit for your specific use case.

All the best,

From all the websites in all the urls in all the world, this is the first-time I’ve ever received an email like this. Phone calls from salespeople, yes. Thank you for downloading XYZ, yes. Glad you downloaded, now how about buying this, definitely.

But a simple, short, no-pitch email offering help if needed? Not once.

This classy follow-up tells me these folks are very good at what they do.

-- scrubbed by Marketing Brillo