Tuesday, January 20, 2015

How They Forced Me To Choose "Yes" and Like It

Crossroads by CarstenTolkmit @CC
GraphicDesignBlender came up with a sneaky way to push website visitors to choose “yes.”

I hopped from their excellent Design Blender newsletter to an article on the myriad benefits of featuring testimonials on your website.

When I landed at the article, a free offer popped up on the screen. The pop-up invited me to download a free ebook. I was in a hurry and started to click “no.” That's when I noticed the wording Design Blender had attached to my "yes/no" options:

___ Yes, please send me your free book on "How to Find Clients."

___ No,  I already have enough clients.

I didn’t particularly want the book, but I simply could not check a box that said, “I already have enough clients.”

Call it superstition, call if fear of tempting fate, call it gut reaction. I just couldn’t do it. I gave them my email address -- which was, of course, their purpose -- and downloaded the book.

Their spine-chilling “No” option was the only reason I caved.

Magic, huh? And an awesome way for copywriters to score.

p.s. The free download is actually pretty good.

scrubbed by MarketingBrillo