The various Smart Brief newsletters have done a very smart thing. They’ve added social media "share" buttons at the end of each article. Now subscribers can easily and instantly post favorite articles to Twitter, LinkedIn, and Facebook.
Most electronic newsletters are opt-in, and thus “for subscribers only.” Still, I’m wondering why I hadn't see these systems “go social” until yesterday. Folks who do subscribe are connected to other folks just like them, which creates a perfect viral opportunity for eNewsletter publishers.
Bottom line: Watch for social media share buttons to pop out all over the electronic newsletter industry.
-- Scrubbed by Marketing Brillo