As a follow-up to my blog titled "Time to Diagnose and Cure InfographICK" over at The Digital Nirvana, I promised TDN readers examples of infographics I hate and why. How did I put this list together? Too simple, I'm afraid: I entered the hashtag #infographic in TweetDeck and the ooze flowed.
1. The one hurts because I love Zipcar even if Avis did buy them (sob!) -- but, honest guys, WTHeck is this?
2. Infographics are supposed to be graphic, so they should be at least partially understood in any language, right? Uh... maybe not.
3. Okay, I don't really hate this one… I just don't like it. I'd rather read the article.
4. Speaking of which, WHY is this an infogrpahic and not a bulleted list?
5. If I tell myself this isn't an infographic, I like it.
6. Yeah, yeah. the Internet is BIG. And your point is?
7. This one isn't too bad. Why? Because it's really an article with clip art (remember clip art?)
8. This is interactive and has the potential to be awesome, cool, fantastic. Except .. what? Unintelligible?
9. Not a bad idea, just a terrible font in all caps. Bad.
10. This, truly, is the darkest of the dark. Plus I have NO idea what it means.
11. Just to prove I'm not a total curmudgeon, this one I like. It makes sense! You can get it in one glance. It's what infographics are supposed to do.. Well, yeah. It's Wired. But like we said: Quality infographics are difficult to do and, therefore, cost $$$$.
12. Short enough to be decent. Hurray. No long snake, garbble-gook here.
13. And here's another good one: colorful, quick, to the point ..plus the designer had the good sense to get out of the way and let these logos stand on their own.
14. Feels right: appropriate colors, nice font, quick presentation, good pointers.
Thank you for listening.
-- scrubbed by MarketingBrillo