The graphic header is recognizable, yet shallow enough to show the crux of the blog post without scrolling down. So critical.
Hubspot sends this out multiple times a day (two? three?). I always glance at it and I often read the intro. I click through maybe four out of 10 times.
Sometimes I tweet it. Every month, I draw from it for Marketing AdVents, the award-winning monthly newsletter of the Direct Marketing Association of Washington (DC), which I edit.
This newsletter meets the objective: It makes me click through to the blog.
Yes, the blog content is superb, but the enewsletter design gets me there.
Finally, this is the only enewsletter I receive that looks like this and persuades like this.