Twitter growth is sliding. Maybe. But, in some unexpected ways, I find myself more attached to Twitter than ever.
You see, my use of Twitter has evolved from promotional outreach to community reach. Here's what I mean:
1. I really don't want to build a huge Twitter list. I want a select list and I'm fanatical about dividing my Twitter followers (from all three accounts) into specific categories. Admittedly, sometimes I'm not sure why I do this so religiously. I do have a feeling that some day I'll be glad I did; maybe it's the database marketer in me.
2. Twitter is a community. For instance, I can't watch the nightly news without turning on the Twitter account where my progressive friends hang out. I not only learn a great deal about what's going on, I can exchange thoughts with like-minded friends.
3. Twitter is a secondary key news source. If anything significant (or even of personal interest to me) happens nationwide or globally, I follow the hashtag. That's where I get the most current news and the opinion.
4 Generally speaking, hashtags are a vital search method for me -- less commonly used, perhaps, but equal to Google. Likewise, I don't tweet without hashtags.
5 Twitter is my search engine of choice for matters close to my heart: politics, marketing, writing, etc. Here's where the experts I know and respect hang out.
So, yes. I've noticed some key differences in my Twitter use lately. Anyone else?
-- scrubbed by MarketingBrillo
Thursday, February 13, 2014
Tuesday, February 11, 2014
Marketers today need content and plenty of it. Ebooks and whitepapers make great giveaways, but, increasingly, users demand their info in bite-size chunks. Enter short-form content.
By definition, short-form content is created quickly and consumed even faster. Widely used examples include tweets, Facebook and/or LinkedIn status updates, Instagram photos, and even truncated blog posts and articles.
Josh Schwartz, a data scientist at traffic analysis firm took a look at how people scroll through Slate articles. His data shows that readers can’t stay focused. "When people land on a story, they very rarely make it all the way down the page. A lot of people don’t even make it halfway."
Popular apps and software like the following confirm that users are hungry for short and sweet.
- a mobile app that features seven-second video clips. Example:
- an app that employs digital index cards by which users tell a "short story," one card at a time. Example:
- that turn complex textual information into a picture. Example:
- a collection of photos gathered from around the web to tell a particular story. Example:
- software used to "build" your own magazine on any subject, simply by aggregating web content. Example:
- an app that lets users create and share concise step-by-step "how-to" guides. Example:
- Snapchat, a mobile photo and video sharing service developed by Stanford University students. Talk about short! Messages posted to Snapchat self-destruct after they're viewed. (P.S. Snapchat is H-O-T, having recently from Facebook.) Also consider , eager to grow in ever smaller ways with waiting in the wings. Example: Sorry, no examples are available; they've all self-destructed.
There's one more short-form app I'm compelled to add because it's so futuristic. This app -- -- generates short content for users automatically. Developed by a 17-year-old Brit and recently sold to Yahoo for a rumored $30 million, Summly delivers machine-generated news summaries to mobile users.