Thursday, September 12, 2013
If you don't believe that's possible, check out Monrovia's Facebook page. Lush and colorful, this horticultural giant has created a Facebook presence you simply must look at—or maybe "like it" or, even better, "Pin It" (I found cactus cupcakes I couldn't resist pinning to OurFoodNews).
"Our vision is to unleash the passion for plants that exists in each of us," says the company's tagline. With 35,470 likes, this Facebook page appears to be accomplishing that goal.
And their newsletter ain't bad either.
Three shorter articles featured clever titles like "bark up the right tree," "tail-waggin' plants," "positive planting" (pet-friendly plant and flower choices), and "keep 'em, keep 'em out" (hedges).
Every marketer knows readers can't resist animal photos and Monrovia hit it out of the garden with this one.
Sign up for Monrovia's newsletter here. This is content marketing at its best. (And, no, I don't work for Monrovia.)
-- scrubbed by MarketingBrillo
Posted by Nancy Scott at 1:41 PM