Friday, October 9, 2009

So They Call It Augmented Reality, Do They?

Americans went from TV shows in the 50s that framed our attitudes about family … to Friends in the 80s that effortlessly defined how a generation of twenty-somethings would view personal relationships … to this decade's “Housewives of Everywhere” that keeps us entertained by the rich and becoming-famous. So where are we going with our increasing personal involvement with MeTube?

No doubt we’re heading to a situation where all of us can virtually “get into and onto” any TV show we want: sports, home decorating, cooking, travel, Flav o Flav, dog rescue, or food orgy – you name it. Participation in reality TV is the next logical step, as couch potatoes clamor to become the entertainment they seek.

There's a name for this techno fantasy: It’s called augmented reality, and a survey by says people in general are very psyched about it. If my 10-year old friend can play Wii simultaneously with her pal down the street, Marketing Brillo can't be too far from joining the gals in Atlanta for a smack-down ... right?

Want to see what augmented reality looks like in its infancy? Check out this provocative -- though still extraordinarily primitive -- YouTube demonstration. Or watch how the World Wildlife fund is already using the technology in its marketing/fundraising efforts.

See you soon on Flipping Out.

- scrubbed by Marketing Brillo

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