Wednesday, May 7, 2014

Leftovers To Feed the Content Beast

1. Turn an ebook into a series of blog posts, or a series of blog posts into an ebook.

2. When you host a webinar, create a ride-along transcript so content “snackers” can scan the information. Later, turn the transcript into a slideshow.

3.  Capture a real-time tweet chat and republish it as a crowd-sourced blog post.

4. Pull sound bytes out of a long-form report or white paper and use them as tweets and Facebook updates.

5. Give quotes a new life as graphics; use them on visual platforms like Facebook and Pinterest.

6. Always read blog comments; they serve as both fodder and inspiration for tweets and short blog posts.

7. Use Evernote to snatch tidbits from all over the web; use liberally.

8. To keep readers abreast of change, revisit last year's article as the basis for a retrospective (e.g., "That Was Then, This Is Now.")

9. Rely on white papers for blog wraps like this one. (And thank you, Curata, for your ebook, “How To Feed the Content Beast.” You inspired me.)

-- scrubbed by MarketingBrillo

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