Friday, May 30, 2014

Generate New Traffic with Old Content: It’s Easy!

Every week, Square2Marketing adds a new video to its “Video Marketing Minute” series. On April 17, Chief Marketing Officer Eric Keiles detailed five ways to easily repurpose content and get more hits.

1. Pull a report that indicates your highest performing content.

2. Pull a report that shows which of your web pages has the highest traffic.

3. Repackage high-performing content by adding a fresh cover page.

4. Create a new call-to-action button.

5. Link the call-to-action button to your refreshed content and post the button on high performing web pages.

Now, really, what could be easier?

Source: Eric Keiles, chief marketing officer,

-- scrubbed by MarketingBrillo

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