Thursday, February 13, 2014

The Evolution of Twitter and Me

Common wisdom has it that Twitter growth is sliding. Maybe. But, in some unexpected ways, I find myself more attached to Twitter than ever.

You see, my use of Twitter has evolved from promotional outreach to community reach. Here's what I mean:

1. I really don't want to build a huge Twitter list. I want a select list and I'm fanatical about dividing my Twitter followers (from all three accounts) into specific categories. Admittedly, sometimes I'm not sure why I do this so religiously. I do have a feeling that some day I'll be glad I did; maybe it's the database marketer in me.

2. Twitter is a community. For instance, I can't watch the nightly news without turning on the Twitter account where my progressive friends hang out. I not only learn a great deal about what's going on, I can exchange thoughts with like-minded friends.

3. Twitter is a secondary key news source. If anything significant (or even of personal interest to me) happens nationwide or globally, I follow the hashtag. That's where I get the most current news and the opinion.

4 Generally speaking, hashtags are a vital search method for me -- less commonly used, perhaps, but equal to Google. Likewise, I don't tweet without hashtags.

5 Twitter is my search engine of choice for matters close to my heart: politics, marketing, writing, etc. Here's where the experts I know and respect hang out.

So, yes. I've noticed some key differences in my Twitter use lately. Anyone else?

-- scrubbed by MarketingBrillo


Lynford Morton said...

I can relate to this. I have twitter accounts to segment my different interest areas -- sports fan, photographer, communicator. In each, I can follow and engage with friends or strangers around common interests.

Unknown said...

Thanks for stopping by, Lyn. It's good to know that I'm not the only one with multiple personality "order." ;-)