Wednesday, April 10, 2013

Copywriting, sure. Graphic design... Oh My Wowser!

An article in Print magazine's enewsletter [April 10, 2013] reminded me how much we owe graphic designers [artists!] and how little homage we pay them.

Just look at these two graphics.

The first was created for Emerge magazine in 1994 to illustrate an article entitled "The First Amendment: Friend and Sometimes Foe."

The second graced the cover of an LGBT Marriage and Family Resources brochure in 2004.

I keep staring.

Print's article is promoting Dejan Krsic's book Mirko Ilić: Fist to Face. Krisic says, "You'll love this book if you:
1) love Time Magazine's art direction;
2) want to read an amazing story of perseverance and greatness;
3) have respect for the history of one of the greatest designers of the past generation.

I'd add one more reason. You'll love this book if these graphics:

4) make your mouth water, make you want to cry, or just make you want to stare.

Krsic describes llić as "a visionary and a leading voice of visual culture across disciplines and continents." That sentence made me think (again) of the brilliance and power graphic designers have brought to the marketing/advertising/social media/pop culture world that surrounds us.

On Mad Men, it's all about the copywriters and the wordsmiths. The artists are long-haired, bearded, pot smokin' freaks (Season 6). Not fair. The best ones -- like Ilić -- are serious souls who have helped change our world.

So, hug your graphic designer today. It's time.


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