Why One PR Pitch Added Up to PR Poop

Somebody who shall remain nameless picked up my email address from the Internet.

+1 for initiative

The pitch was pretty good two: flattering, personal, authentic, fair, to wit: "We saw your e-mail at The Digital Nirvana contributors page and we're wondering if you're interested in writing a feature article about [us] on your personal blog or at The Digital Nirvana. Your expertise in the field of marketing and public relations could help readers how to implement effective marketing strategies using our print products."

+1 for relevancy

Better luck next time, Tommy.

 But wait … there's more (and it's all downhill).
The email salutation says "Hello, Tom!" Ooops! Not personal after all; not even in the same dressing room!

- 2 for faking-and-failing
The final sentence reads "Your expertise in the field of marketing and public relations could help readers [alert: word missing] how to implement effective marketing strategies using our print products. In return, let us know your requirements before getting a post about us on your blog.

- 2 for poor grammar and presumptive schmoozing

Bottomline: Minus Two
Sincerely, I can't promote you if I don't believe in you. And I don't believe in you.

-- scrubbed by MarketingBrillo
Image(s): FreeDigitalPhotos.net