Friday, May 13, 2011

Yummy Content Makes My Mouth Water!

I’ve been coming across all kinds of content marketing projects that I’m sure are doing a tremendous job for their clients and organizations. Here are five of my recent favorites.

This fantastic little video from the editors of Printing Impressions enewsletter is a tremendous testament to genuine educational value that costs very little, uses in-house talent, makes a great point, and knocks the whole thing out in 120-seconds flat. Part of PI’s “Fold of the Week” video series, this one features Chief Folding Fanatic Trish Witkowski demonstrating a beautiful pop-up mailer from Westland Printers in Laurel, MD. Nice job guys!

The WhichTestWon “landing page optimization” webinar series has been outstanding. I got not just one, but two blog posts out of this superb free content from Anne Holland, publisher of and her co-presenters.

Nobody rounds up infographics better than Randy Krum, president of InfoNewt. If you need an illustrative way to say something, take a look at Randy’s blog, Cool Infographics. You’ll still need a graphic designer to execute a good infographic (it’s much harder than it looks), but at least Randy’s blog will give you an idea what a good infographic looks like.

This week, I put up a few web pages using Shareist, a new content aggregation website that lets users “build” web pages based on content the program pulls from around the web. It took me about 20 minutes to build Content Marketing and Content Curation pages that I can refresh whenever I want by selecting “curate.” I stumbled a bit here and there simply because I didn’t follow directions, but was reassured by an email exchange with Shareist founder Scott Jangro, who patiently explained that Shareist actually has a “How to get started” video. Sites like this are the reason that content grows exponentially .. and a fundamental reason that technology is thrilling.

A podcast interview with Bryn Mooth, the immediate ex-editor of How Magazine, shares the angst of a long-time professional who’s “out on her own” for the first time. Mooth talks about her first week as a freelancer after 20 years as a work-for-somebody-else writer/editor. How’d she do it? For starters, she turned her blog into Going forward? Unknown, she says, but I'm betting she won't be sorry.

-- scrubbed by Marketing Brillo

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