Monday, May 16, 2011

I’ve Got Awesome Content, But My Blog Rank Sucks Nails

Over the weekend, I tested my blog rank with Alexa and learned I was off-the-charts – literally. They could barely find me. They’re telling me my rank is 13,237,557. That sounds pretty bad to me, so guess what?

I’m just gonna “fuhgeddaboutit.”

I mean, really. I’m posting good, original content, with great external links. My headlines are compelling; I feature internal links, too. I post often and have done so consistently since I launched Marketing Brillo in 2008.

Why is Marketing Brillo such a zero? It’s Google’s fault, I think.

Alexa notes that the top search queries for Marketing Brillo are related to the “brillo” part of things, including brillo technology (whatever that is), brillo fumes (I actually like the way my computer smells) brillo selling points,” (the shape of the box, the color of the little pad, it’s ability to attack and destroy grease) and other crazy-ass stuff unrelated to marketing. So, apparently, none of the people searching for “brillo’s” stench are coming to my website. How the term “marketing” got lost in the mix beats the heck outta me? I mean that’s the FIRST word guys.

Even more distressing is that my rank for is almost as bad --5,879,932. I do know there are a LOT of Nancy Scotts in this world because – as the primary and first holder of the obvious gmail account, for years I have received gmail meant for many of the hundreds of other Nancy Scotts on this planet, and confused with a few more (including the murderer and the highly respected prosecutor)…. but I’m pretty sure I AM the only nancyscottDOTCOM on the Internet.

Clearly, I have no idea what I’m doing. But, like I said, I don’t care. If anybody wants help with writing or curating content for their website, I can do that. And I’m not going to fuss with my page rankings to accomplish it.

Instead, I’m going to keep guest posting to the content marketing section on B2C, The Digital Nirvana, and, of course, Marketing Brillo. I’ll persist in finding the newest and best content for the DMAW newsletter I edit and for the blog I write for a Metro DC production company. I’m going to keep LinkedIn and Facebook/Marketing Brillo updated so my colleagues and clients know what I’m up to. I’m going to go on “commenting” when I have something to offer, and I’m going to continue supporting the people I’ve chosen to follow, every one of whom is chosen carefully. In short, I’ll do most of what Robb Sutton says I need to do (great article, Robb, thank you) because, after all, being ranked (or rank) isn’t what I’m about.

-- scrubbed by MarketingBrillo

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