Wednesday, November 4, 2009

From Marketing Sherpa: A Lesson in Content Giveaway

Getting bloggers to repost your stuff is one objective of any content provider bent on going viral. Today, Marketing Sherpa -- which has great members-only subscription content (and well worth it) -- found a clever way to get bloggers involved.

One link in their free e-newsletter hopped to a post titled New Chart: "Do Email Tactics That Take More Work Get A Bigger Payoff? The link included “The Chart of the Week,” [above] which displayed the “Levels of Effectiveness” inherent in various email marketing activities. That was good, but better was the clever note for bloggers posted at the bottom of the chart:

Feel free to post this chart (in its entirety) or link to this page. Sherpa’s Chart of the Week is yours to use in your blog, presentation, or simply for reference.

p.s. The chart shows that the most effective ploy of email marketers is delivering content relevant to segments. But that takes effort. The chart indicates that adding event-triggers to emails takes some front-end work, but also boosts the effectiveness of non-house lists.

-- scrubbed by Marketing Brillo

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