Wednesday, May 27, 2009

Steve Madden Gets Ecommerce Right

I fell in love with Steve Madden’s Trufle shoe (lilac) and went to order. Know how e-retailers always make unregistered customers do a whole “account set -up” thing before placing the order? Madden got the same info by simply adding a “password” registration box to the order form I had already filled out – a smart way to avoid shopping card abandonment.

Marketing Brillo loves Steve Madden.

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