tag:blogger.com,1999:blog-14826153485910040552024-02-07T04:44:37.220-08:00MARKETING BRILLOPosts and Pans for Marketing Content StrategyAnonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.comBlogger362125tag:blogger.com,1999:blog-1482615348591004055.post-65797971455250863722016-09-01T07:00:00.000-07:002016-09-01T07:00:20.260-07:00I Am Email-Exhausted. Here's How A Smart Marketer Got Through To Me.<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSUIvEs4vMFjAHcIakZzfoBD9ci5JGYoXaWL5uv6fCJwxBIkAgdfJOfiLugXqwHW9szuGFCkDw8Q1TI5GIWg4IW-ou2hqtmfo0tRDHfgx8frruXMfhS2_nP4TZYx_2-1wUwetq6TZLsyHZ/s1600/%25C2%25A9CCExhausstedcourtesyofAglet.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgSUIvEs4vMFjAHcIakZzfoBD9ci5JGYoXaWL5uv6fCJwxBIkAgdfJOfiLugXqwHW9szuGFCkDw8Q1TI5GIWg4IW-ou2hqtmfo0tRDHfgx8frruXMfhS2_nP4TZYx_2-1wUwetq6TZLsyHZ/s400/%25C2%25A9CCExhausstedcourtesyofAglet.jpg" width="280" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">©CC Exhausted Courtesy ofAglet</td></tr>
</tbody></table>
I got an email today. I didn't know the sender. I had never heard of the company.<br />
<br />
But I read the email. I also Googled the company name to learn more.<br />
<br />
<u>What made me do it? Two things:</u><br />
<br />
1. This pitch was a straight-forward text message just like the kind I get from colleagues and friends every day. Not too long, not too short.<br /><br />
2. I was <i>not</i> invited to click-through, or visit a website, or download a white paper. I was invited to contact the writer if I was interested. Period.<br />
<br />
<u>I am "email-exhausted," but this got my attention.</u> Here's exactly what the mail said:<br />
<br />
<div class="p1">
<span style="font-size: x-small;">Hi Nancy,</span></div>
<div class="p2">
<span style="font-size: x-small;"><br /></span></div>
<div class="p1">
<span style="font-size: x-small;">I'm sure you placed a lot of effort making it perfect, but is it</span></div>
<div class="p1">
<span style="font-size: x-small;">reaching your target audience? Do you have enough time and the right</span></div>
<div class="p1">
<span style="font-size: x-small;">resources to channel it to the right prospects and even to your</span></div>
<div class="p1">
<span style="font-size: x-small;">existing customers?</span></div>
<div class="p2">
<span style="font-size: x-small;"><br /></span></div>
<div class="p1">
<span style="font-size: x-small;">CBI Marketing Solutions aims to deliver our client's messages through</span></div>
<div class="p1">
<span style="font-size: x-small;">our proven multi-channel marketing strategy. If you have some</span></div>
<div class="p1">
<span style="font-size: x-small;">Brochures, White Papers, Videos and other marketing collateral's, we</span></div>
<div class="p1">
<span style="font-size: x-small;">can help you get that delivered to your expected readers/viewers or to</span></div>
<div class="p1">
<span style="font-size: x-small;">a wider market by using phone, social media and email marketing</span></div>
<div class="p1">
<span style="font-size: x-small;">campaigns.</span></div>
<div class="p2">
<span style="font-size: x-small;"><br /></span></div>
<div class="p1">
<span style="font-size: x-small;">Let me know if you're interested to know the process.</span></div>
<div class="p2">
<span style="font-size: x-small;"><br /></span></div>
<div class="p1">
<span style="font-size: x-small;">Sincerely,</span></div>
<div class="p2">
<span style="font-size: x-small;"><br /></span></div>
<div class="p1">
<span style="font-size: x-small;">Charlene Adams</span></div>
<div class="p1">
<span style="font-size: x-small;">Sales Representative, </span><span style="font-size: x-small;">CBI Marketing Solutions</span></div>
<div class="p1">
<br /></div>
<div class="p1">
Oh, and here's a link to CBI's website. They deserve it. <a href="http://cbimarketingsolutions.com/" target="_blank">CBI Marketing</a></div>
<div class="p1">
<br /></div>
<span style="font-size: x-small;"><b>scrubbed by MarketingBrillo</b></span>Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-72503880498663625652016-08-21T11:47:00.000-07:002016-08-22T17:32:09.045-07:00“Urban Preppers”: Twelve Money Suckers You Can Go to War With Right Now!<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvrTC4XM4Ipr7cXUM2mdCK6nGQZNqhcX0yxhwzZdCTY2MY9bawn2RBnq4U4dG23UvU0rTLS4f2J5uW8jW5xs2OGerCKFP2YOuLXIfHy3vskOablXOC-VNaPibzKgr_dGXc2Bo0MNDXln86/s1600/%25C2%25A9CCRockyRaccoonakaSeedThiefcourtesyofJerryMcFarland.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjvrTC4XM4Ipr7cXUM2mdCK6nGQZNqhcX0yxhwzZdCTY2MY9bawn2RBnq4U4dG23UvU0rTLS4f2J5uW8jW5xs2OGerCKFP2YOuLXIfHy3vskOablXOC-VNaPibzKgr_dGXc2Bo0MNDXln86/s400/%25C2%25A9CCRockyRaccoonakaSeedThiefcourtesyofJerryMcFarland.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">©CCRockyRaccoonakaSeedThiefcourtesyofJerryMcFarland</td></tr>
</tbody></table>
We’re ALL guilty !<br />
<br />
Consider the sort of “extravagances” the average American pours money into without thinking. But why? We can do it <i>much </i>cheaper by doing it ourselves, reusing/recycling, consuming less, cutting back, getting simple, and holding-on longer.<br />
<br />
Curiously, we expend so much energy and so many resources on services and "luxuries" that we have no <i>time</i> left to do things cheaply! The best example I can think of is gym memberships v. … walking … or … biking … or running … or gardening … or mowing the lawn! <br />
<br />
It’s as though we're too busy to do <i>anything</i> <u>for ourselves</u>. How did this happen?<br />
<br />
<b>1. Beauty</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Hair. We depend on others to cut it, color it, trim it, condition it. At least we grow it ourselves?<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Nails. Somebody else cuts our toenails. Yikes!<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Skincare. Machines and medicines, dermatologists and surgeons. And it <i>still</i> wrinkles.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Weightloss. How many diets, how many drugs does it take to lose how many pounds?<br />
<b><br /></b>
<b>2. Pets</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Food. What happened to table scraps?<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Vets. Accpuncture? Oh my, please don't get me started.<br />
• Grooming. Seriously?<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Training. Just watch "The Dog Whisperer." Cesar is all you need to know.<span class="Apple-tab-span" style="white-space: pre;"> </span><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Insurance. In case your dog bites [or kills] somebody [see Training above].<br />
<b><br /></b>
<b>3. Clothes</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Chasing Fashion. Fashion changes faster than your weight. Who can keep up?<br />
<b><br /></b>
<b>4. Technology</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Designer cellphones. If you need to make a call, you don't need fingerprint access.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Computer choices. You can get it cheaper. You know you can.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Entertainment. Pokeman go? But why? Why? <i>Why?</i><br />
<b><br /></b>
<b>5. Housing</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Size. How many siblings slept in your mom or dad's bedroom?<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Location. We pay a lot for "neighborhood." And then we never meet our neighbors.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Furnishings. You can never have too many pillows or mattresses or patio chairs or ...<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Professional landscaping. Hmmmm....<br />
<b><br /></b>
<b>6. Vacations</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Hotels. Airbnb.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Destination vacations. Try Disney v. Yellowstone. Six Flags v. Appalachian Trail ..<br />
<b><br /></b>
<b>7. Automobiles</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Expensive Make. Because .... ?<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Latest Model. Because .... ?<br />
<b><br /></b>
<b>8. Children’s Activities</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Special classes. For the super talented, maybe ...<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Sports gear. For the special classes, always ...<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Toys et al. For the uninspired and the unnecessary...<br />
<b><br /></b>
<b>9. Medical Services</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Medication reliance. Doc on speed dial.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Designer drugs. Versus generics.<br />
<b><br /></b>
<b>10. Religion/Spirituality</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Special classes. Necessary? You decide.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Retreats.<span class="Apple-tab-span" style="white-space: pre;"> Necessary or fun? You decide.</span><br />
<b><br /></b>
<b>11. Entertainment/Leisure Time</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Bars. Cheaper at home.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Restaurants. Cheaper at home.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Gyms and Spas. Cheaper at home.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Yoga classes. Cheaper at home.<br />
<b><br /></b>
<b>12. Food</b><br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Dining out. More fun at home, at least part of the time.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Buying full- or partially-prepared items. Parboiling costs a lot, prechopped blows the budget.<br />
<br />
Clearly, without the service economy in America, a lot of us would be unemployed. But do we really want to pay somebody else to do everything <u>for</u> us?<br />
<br />
Yes? No? Let's talk about it ...<br />
<br />
<h4>
<span style="font-size: x-small;">-- scrubbed by MarketingBrillo</span></h4>
Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-62418734680314024662016-02-26T04:57:00.002-08:002016-04-04T03:04:04.324-07:00How to Choose the Editor You Need<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz9Nd4hy_6ePS71uPZDRbZc5H_6So9pEqPUPrJf_a8UpjxHQmnsSEplniJ1-pP4euusB301Q7r0MwlHG4UaBXENXr4voCuEDcgQbnNg91JdcrthjwH613JEapFz3diar25Wunj-mlYAnOD/s1600/%25C2%25A9cc+Courtesy+of+Jennie+Robinson+Faber.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="233" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhz9Nd4hy_6ePS71uPZDRbZc5H_6So9pEqPUPrJf_a8UpjxHQmnsSEplniJ1-pP4euusB301Q7r0MwlHG4UaBXENXr4voCuEDcgQbnNg91JdcrthjwH613JEapFz3diar25Wunj-mlYAnOD/s320/%25C2%25A9cc+Courtesy+of+Jennie+Robinson+Faber.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">©cc Courtesy of Jennie Robinson Faber</td></tr>
</tbody></table>
<a href="https://www.goodreads.com/author/show/4948134.Robin_Sullivan" target="_blank">Robin Sullivan</a> knows the publishing and book marketing industry in and out. Fortunately for Washington-area writers, Robin hosts regular seminars for the “Washington DC Write to Publish” Meetup Group.<br />
<br />
Recently, Robin explained why book authors likely need several editors, each looking at a manuscript differently. I hadn’t heard these editorial distinctions before, but they are worth sharing. So thank you, Robin!<br />
<br />
<b>1. Line Editor</b><br />
<br />
If your writing needs smoothing over and polishing, a line editor will do nicely. This professional helps your prose flow and your words communicate. When the line editor is done, your manuscript should simply "read better." Don’t expect a deep flaw-checking from your line editor, though. For that you need our next expert.<br />
<br />
<b>2. Copy Editor</b><br />
<br />
Copy editors make sure your writing confirms to a standard style (AP, Chicago, whatever). They’ll find flaws in grammar, spelling, and style consistency. The <a href="http://www.copydesk.org/" target="_blank">American Society of Copy Editors</a> says, "Some may think of us as grammar geeks, punctuation freaks and syntax-obsessed snobs." Many published writers probably would argue that their copy editor helped get the manuscript published. <i>Respect</i>! Note: Many copy editors freelance.<br />
<br />
<b>3. Structural Editor</b><br />
<br />
Did you ever wonder what Jacqueline Kennedy Onassis did when she worked as a consulting “editor” at The Viking Press? I doubt she was proofreading. Most likely, Jackie was a structural editor. If so, she would have been reviewing manuscripts for the caliber of character motivation, flaws in pacing, the arrangement of information, the amount of descriptive detail — in other words the whole darn thing. Structural editors will make your manuscript sing like a choir, but they don’t come cheap. These folks have read — and written — a lot and they have minds that rearrange the parts to perfection. Note: Freelance structural editors are difficult to find. Most of them are already booked and they’re earning a lot of money.<br />
<br />
<b>4. Proofreader</b><br />
<br />
And, yes, you need a proofreader. When all the other editors have had their say and your manuscript is in layout, bring in the proofreader. This final step leads to an error-free document.<br />
<br />
For additional details, check out this post by <a href="http://nybookeditors.com/2015/01/copyediting-vs-line-editing/" target="_blank">New York Book Editors.</a><br />
<br />
<h4>
<i>Scrubbed by Marketing Brillo</i></h4>
Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com1tag:blogger.com,1999:blog-1482615348591004055.post-89517302750086293572015-09-13T05:53:00.000-07:002015-09-13T07:32:15.908-07:00Mad Marketing<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPG8EfIADsdUe59KAqmG_lQ_Lo3z8SvOgFm6RB4uNXCPkF4dpn-rrnxk5It9KdKKtys_-k98JwqfWwR_99XiKAKTeO6OOUrtr7yFO0a8hC2VFe-sYH00AiFf60FHf1Y9rhjg5adWHJ_nYS/s1600/MadMarketing.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="185" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPG8EfIADsdUe59KAqmG_lQ_Lo3z8SvOgFm6RB4uNXCPkF4dpn-rrnxk5It9KdKKtys_-k98JwqfWwR_99XiKAKTeO6OOUrtr7yFO0a8hC2VFe-sYH00AiFf60FHf1Y9rhjg5adWHJ_nYS/s320/MadMarketing.png" width="320" /></a></div>
<div style="text-align: center;">
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial; line-height: 107%;">Attorney <a href="http://www.nylitigationfirm.com/">Nicholas Wooldridge</a>
has been researching the marketing side of the legal business. What he learned took this lawyer from </span><span style="font-family: Arial; line-height: 107%;">mad marketing to the
peaceful valley.</span></div>
<div class="MsoNormal" style="text-align: left;">
<br /></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial; line-height: 107%;">After some thought, Wooldridge decided that one assurance ties all strands
of legal service together. One promise covers every client’s need—from getting
a will made, to cleaning up a tax issue, from overseeing a bankruptcy, to
managing a high-stakes merger, to defending an assault charge. Every client
wants <i style="mso-bidi-font-style: normal;">peace of mind.</i></span><span style="font-family: Arial; line-height: 107%;"><br /></span></div>
<div style="text-align: left;">
<span style="font-family: Arial;"><span style="line-height: 17.1200008392334px;"><b><br /></b></span></span>
<span style="font-family: Arial;"><span style="line-height: 17.1200008392334px;"><b>Mad Marketing Tactics To Replace</b></span></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial; line-height: 107%;">Mr. Wooldridge outlines some common sales pitches and mad marketing
moments that miss the mark.<b style="mso-bidi-font-weight: normal;"><o:p></o:p></b></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<i><span style="font-family: Arial; line-height: 107%;">• Selling time. “</span></i><span style="font-family: Arial; line-height: 107%;">Never in history
has anyone bought or sold even one second in time,” he says. Time is not a
commodity and, therefore, has no innate value.</span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial;"><span style="line-height: 17.1200008392334px;"><br /></span></span><i><span style="font-family: Arial; line-height: 107%;">• Selling expertise
or excellence. </span></i><span style="font-family: Arial; line-height: 107%;">Specialized knowledge has no intrinsic value, but proves
itself only when applied to a client’s particular need. Ditto “excellence.”</span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial;"><span style="line-height: 17.1200008392334px;"><br /></span></span><i><span style="font-family: Arial; line-height: 107%;">• Selling
solutions. </span></i><span style="font-family: Arial; line-height: 107%;">Wooldridge thinks solution without context adds up to another
meaningless buzzword. Before solutions, we need to hear the client’s problem …
which may turn out to be less of a problem than a need for information, reassurance,
or guidance.</span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial;"><span style="line-height: 17.1200008392334px;"><br /></span></span><i><span style="font-family: Arial; line-height: 107%;">• Selling value.</span></i><span style="font-family: Arial; line-height: 107%;"> Obviously, value
doesn’t materialize until the <i>client</i>
decides. Our job is to help clients pinpoint need and then offer <i>specific</i> solutions.</span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial; line-height: 107%;">Hmmm. Our clients' peace of mind … a worthy aspiration to consider. Thanks, Nicholas.</span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial; font-size: 16.0pt; line-height: 107%;"><br /></span></div>
<div class="MsoNormal" style="text-align: left;">
<span style="font-family: Arial; line-height: 107%;"><span style="font-size: x-small;">-- scrubbed by MarketingBrillo</span><span style="font-size: 16pt;"><o:p></o:p></span></span></div>
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Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-57552660062398363492015-05-25T13:32:00.001-07:002015-05-25T13:45:32.068-07:00Do Millennials Read? <div class="separator" style="clear: both; text-align: center;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTvu_J9oCuNBmUIuLjgHitmI-DmUmrgMbK_2K9rveYH9jdNvMHSmg6Mp1hnpDS8hKbZuYZgSyNHeo-lZk_8OwRNQxKe-EX92NPr_QF_SA25a1KT_j6YInq37cQgoAsgB-UtEatcua3p1UC/s1600/New+Front+-+June+2015.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="238" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgTvu_J9oCuNBmUIuLjgHitmI-DmUmrgMbK_2K9rveYH9jdNvMHSmg6Mp1hnpDS8hKbZuYZgSyNHeo-lZk_8OwRNQxKe-EX92NPr_QF_SA25a1KT_j6YInq37cQgoAsgB-UtEatcua3p1UC/s320/New+Front+-+June+2015.jpg" width="320" /><i> </i></a></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">Yes. <i>Especially</i>
print.<o:p></o:p></span></b></div>
<em><span style="font-style: normal;"><span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.ironmountain.com/Knowledge-Center/Reference-Library/View-by-Document-Type/General-Articles/T/Turning-Back-the-Pages-Why-Millennials-Prefer-Print-and-What-You-Need-to-Do-Next.aspx#sthash.8pwPdpOZ.dpuf" target="_blank">Iron Mountain Knowledge Center</a> asks, "Do you think the world is abandoning the
printed page? Research indicates that a trend toward the tactile—even among Millennials—is
opening up exciting new creative opportunities for fulfillment collateral."</span></span></em><br />
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<em><span style="font-style: normal;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></em></div>
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<em><span style="font-style: normal;"><span style="font-family: Trebuchet MS, sans-serif;">In 2014, more than eight out of ten American adults would rather read magazines in hard copy than online. Similarly, 67 percent would rather read a book with a spin than one that glows. This information comes from <a href="https://www.jwt.com/en/worldwide/thinking/embracinganalog/" target="_blank">a report by JWT,</a> the New York marketing communications firm formerly known as J. Walter Thompson.</span></span></em></div>
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<em><span style="font-style: normal;"><span style="font-family: Trebuchet MS, sans-serif;"><br /></span></span></em></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Do you know what's even more
surprising, midway into the second decade of the 21st century? This trend is consistent
among generations, even the grew-up-online Millennials, according to the same
report,<span class="apple-converted-space"> </span><span style="border: 1pt none windowtext; padding: 0in;">"<a href="https://www.jwt.com/en/worldwide/thinking/embracinganalog/" target="_blank">Embracing Analog: Why Physical Is Hot."</a></span></span></div>
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<div style="text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">Eight out of 10 Millennials
say, "Physical cards/letters make me feel more connected to people than
digital notes (emails, SMS, etc.)." These findings, as well as other
studies, are calling upon the printed page to play a larger role in your
marketing collateral and fulfillment efforts. </span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Trebuchet MS, sans-serif;">Yes. Especially plain vanilla text and “print-like”
apps. <o:p></o:p></span></b></div>
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<span style="background: white;"><span style="font-family: Trebuchet MS, sans-serif;">A September 2014 <a href="http://www.theatlantic.com/technology/archive/2014/09/millennials-are-out-reading-older-generations/379934/">article
in <i style="mso-bidi-font-style: normal;">The Atlantic</i></a> reports that 88
percent of Americans under 30 said they had read a book in the past year
compared with 79 percent of those over 30. At the same time, American readers'
relationship with public libraries is changing—with younger readers less likely
to see public libraries as essential in their communities. But wait … there’s
more.<o:p></o:p></span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background: white;"><span style="mso-tab-count: 1;"> </span>“Moreover,
young mobile readers don’t want apps and mobile browsers that look like the
future. They want apps that look like the <i style="mso-bidi-font-style: normal;">past</i>:
58 percent of those under 50 and <span style="mso-bidi-font-weight: bold;">60
percent of Millennials</span>, prefer a ‘print-like experience’ over tech
features like audio, video, and complex graphics. That preference toward plain
text ‘tends to hold up across age, gender, and other groups’.” </span><o:p></o:p></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Trebuchet MS, sans-serif;">Yes. Except for “e-versions.”<o:p></o:p></span></b></div>
<div class="MsoNormal">
<span style="font-family: Trebuchet MS, sans-serif;">In her June 24, 2014 LinkedIn
article <i style="mso-bidi-font-style: normal;">Millennials:
Digital vs. Print<span style="font-style: normal;">,</span></i> Anna Burnham,
coordinator at Everthrive, Illinois, tells this story: “<span style="background: white;">…I hate e-versions. I own a Kindle, and it has been sitting
in a drawer dead since I received it as a gift. Of course I use Twitter to get the
majority of my news, but that is because the quality of magazines and
newspapers has devolved into what I believe to be tabloid quality news … It is
tempting to say that Millennials are e-version addicts who don’t appreciate the
‘older’ ways of doing things; that we are the ones driving the market. But in
reality, what Millennials all crave is a media source, a book, or a show, which
guides us and shows us the meaningful side of aging into adulthood just as
books, the radio, newspapers, and magazines did for the generations before.”</span><o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b style="mso-bidi-font-weight: normal;">Comme ci; comme ça.</b><b style="mso-bidi-font-weight: normal;"><u style="text-underline: double;"><o:p></o:p></u></b></span></div>
<div style="background: white; line-height: 15.0pt; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: Trebuchet MS, sans-serif;">In April 2013, Edelman’s <i style="mso-bidi-font-style: normal;">Research Insight</i> featured an article by Alex Abraham, senior VP of
Edelman’s 8095® Millennial Insights Group. <a href="http://www.edelman.com/post/millennials-hate-traditional-media-or-do-they/">His
article</a> was titled “Millennials Hate Traditional Media. Or Do They?” Here’s
what Abraham came up with:</span></div>
<div style="text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">• 93 percent of Millennials <a href="http://www.adweek.com/news/press/study-millennials-engage-magazines-social-media-143075">had read a magazine</a> in the previous 60 days.</span></div>
<div style="text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">• 23 percent of Millennials <a href="http://www.npr.org/sections/gofigure/2012/05/02/151547286/millennials-and-print-newspapers-a-surprising-story">had read a newspaper</a> the day before, which was not that much lower than the general population.</span></div>
<div style="background: white; line-height: 15.0pt; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: Trebuchet MS, sans-serif;"><span style="line-height: normal;"></span><span style="line-height: normal;"></span><span style="line-height: normal;"> </span><span style="background-color: transparent; line-height: 15pt;">Abraham concluded, “One thing I have learned from my research of the Millennial generation is that for every study proving a point, there is likely another saying the opposite. But the insights above do show us that we have not yet entered a world where everything has to be digital to reach Millennials.”</span><span style="background-color: transparent; line-height: 15pt;"> </span></span></div>
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<b style="mso-bidi-font-weight: normal;"><span style="font-family: Trebuchet MS, sans-serif;">Yes. <i style="mso-bidi-font-style: normal;">With</i>
visuals, please.<o:p></o:p></span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;">The Millennial
Marketing blog made a “Yes-But” case in its post titled, <a href="http://www.millennialmarketing.com/2010/05/do-millennials-read-yes-but-they-read-differently/">“Do
Millennials Read? Yes, But They Read<i style="mso-bidi-font-style: normal;"> Differently.”</i></a><i style="mso-bidi-font-style: normal;"> </i></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="line-height: 20px;">“Perhaps the biggest take away is that Millennials are capable of taking in a lot of visual information at once, probably more than older generations, provided it is presented in an attractive and easily digestible way. T</span><b style="line-height: 20px;">his makes good design as important, if not more important, than good writing</b><span style="line-height: 20px;">. In studies where we have had an opportunity to compare age groups, it is striking how much more attuned younger consumers are to the way information appears on the page. Older consumers tend to overlook poor design and focus on the meaning. Millennials have a hard time getting past the way it looks.”</span></span></div>
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Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-43095564693110368972015-03-03T08:37:00.000-08:002015-03-03T08:42:16.340-08:00This Is My Favorite Marketing Newsletter Because ...<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNBCduW-VHJUX7eujy6pMkO5yi6dM0Dj0ZxoJjlBWl9fghl9WZ4kfQ_Oz9kHWrPxjYLlxkSH1UULk8LBXmG-SCybqSC4czSgESjFFcAHgUsj3QSijhPCnw-lo-8nNMeJyJOBnBo6d1V-pa/s1600/HubspotMarketingBlog.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhNBCduW-VHJUX7eujy6pMkO5yi6dM0Dj0ZxoJjlBWl9fghl9WZ4kfQ_Oz9kHWrPxjYLlxkSH1UULk8LBXmG-SCybqSC4czSgESjFFcAHgUsj3QSijhPCnw-lo-8nNMeJyJOBnBo6d1V-pa/s1600/HubspotMarketingBlog.png" height="396" width="400" /></a></div>
I get about 60 digital newsletters a day. I love this one.<br />
<div class="p1">
<br /></div>
<div class="p1">
The graphic header is recognizable, yet shallow enough to show the crux of the blog post <i><b>without scrolling down.</b></i> <i>So</i> critical. </div>
<div class="p1">
<br /></div>
<div class="p1">
Hubspot sends this out multiple times a day (two? three?). I <i>always</i> glance at it and I <i>often</i> read the intro. I click through maybe four out of 10 times.</div>
<div class="p1">
<br /></div>
<div class="p1">
Sometimes I tweet it. Every month, I draw from it for <i>Marketing AdVents, </i>the award-winning monthly newsletter of the Direct Marketing Association of Washington (DC), which I edit. </div>
<div class="p1">
<br /></div>
<div class="p1">
This newsletter meets the objective: It makes me click through to the blog.</div>
<div class="p1">
<br /></div>
<div class="p1">
Yes, the blog content is superb, but the enewsletter design gets me there.</div>
<div class="p1">
<br /></div>
<div class="p1">
Finally, this is the only enewsletter I receive that looks like this and persuades like this.</div>
Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-56778091002103502102015-03-02T14:41:00.000-08:002015-03-02T14:41:20.047-08:00Serving Enewsletters? Get to the Meat!<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Jf6p5Jrrtve91w8ZrzHUBYaave85rxo_FFFHMWVCZzd8D9dpCN1mDMtOJVxoqNvR3zg2_dPZayQxbWJYsWSw0YO37Ysaw9-zA4LKUqdDEXJzASUnRIlNrzk4I7G9IZKE5VTEzzfodswy/s1600/StewedBeefShortRibs+%C2%AECC+HEATHERJOAN.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh0Jf6p5Jrrtve91w8ZrzHUBYaave85rxo_FFFHMWVCZzd8D9dpCN1mDMtOJVxoqNvR3zg2_dPZayQxbWJYsWSw0YO37Ysaw9-zA4LKUqdDEXJzASUnRIlNrzk4I7G9IZKE5VTEzzfodswy/s1600/StewedBeefShortRibs+%C2%AECC+HEATHERJOAN.jpg" height="214" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">©CreativeCommons by Heather Joan</td></tr>
</tbody></table>
I got an e-newsletter today-- one of about 60. This one featured four boxes, each with a stock photo. Every box had a headline, 35 words of fluff copy, and a link to the company’s blog. The meat sat on the click-through. I never got there.<br />
<br />
<b>Here's a better recipe for electronic newsletter tidbits:</b><br />
1. Skip the headline.<br />
2. Cut the intro.<br />
3. Jump to the meat.<br />
4. Serve.<br />
5. Repeat.<br />
<br />
<br />
<b>Details</b><br />
This copywriter served four dishes and four headlines:<br />
• 10 Easy Ways to Grow Your Social Presence Now<br />
• Is Your Brand Too Bland? Avoid These Pitfalls of "Wallpaper Copywriting"<br />
• Reputation Management — the Secret Weapon<br />
• 3 Twitter Tips That Will Boost Your Twitter Marketing<br />
<br />
Not <i>horrible</i>, but <i>very</i> commonplace headlines. “Nothing to see here. Move on."<br />
<br />
<b>So what brought me back?</b><br />
Nothing tasty, that's for sure. Just curiosity. A couple minutes later I wondered if these guys could teach us all a lesson. I went back to my trash folder, retrieved the email, and checked to see if they had <i>anything</i> to offer.<br />
<br />
<b>Here's my review.</b><br />
• I've seen those headlines too often.<br />
• The short 35-word intros to each item were even more trite than the headlines (for example, “Twitter is a fast moving social network. New content pushes older content out of the way fairly quickly, meaning that it's easy for your tweets to go unnoticed. If there's an important tweet that you want your customers to…”) [yawn]<br />
• The meat was buried on the click-through link. I never made it there.<br />
<br />
<b>Cure</b><br />
If you want readers to look further, tell us one thing we don't know. A single item we <i>don’t</i> know is better than four items of old news.<br />
<br />
Sadly, the meat (see below) was there! But it was buried in paragraph three on the blog post. <b>Why not put this on the cover page instead?</b><br />
<br />
"When you pin a tweet, it's the first thing visitors will see when they come to your Twitter page …Here's how to pin a tweet:<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Locate the tweet you’d like to pin.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Click the three little dots (extra tools) menu at the bottom right of the tweet.<br />
<span class="Apple-tab-span" style="white-space: pre;"> </span>• Select 'pin to your profile page.'"<br />
<br />
Forty-eight words of pure meat. So why didn’t the writer serve me this tasty morsel <i>first</i>?<br />
<br />
Beats me.<br />
<br />
<br />
<br />
<br />Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-9469822183695730952015-01-20T06:47:00.000-08:002015-01-20T06:49:21.866-08:00How They Forced Me To Choose "Yes" and Like It<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQcMW2pnfOLxv75WWW4ndupO57qKIXON-d0ZroMXoIZikgXN_BqhGawJWp8NdKRh13AMrfZff-tQhkP6SbNn_6WsurOFtHyVak3099rtcSjyzcLzmQO4Qq71DLUWqDr4R1lI0mHbiKiE8Q/s1600/CrossroadsCarstenTolkmit@cc.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjQcMW2pnfOLxv75WWW4ndupO57qKIXON-d0ZroMXoIZikgXN_BqhGawJWp8NdKRh13AMrfZff-tQhkP6SbNn_6WsurOFtHyVak3099rtcSjyzcLzmQO4Qq71DLUWqDr4R1lI0mHbiKiE8Q/s1600/CrossroadsCarstenTolkmit@cc.jpg" height="213" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Crossroads by CarstenTolkmit @CC</td></tr>
</tbody></table>
<a href="http://graphicdesignblender.com/" target="_blank">GraphicDesignBlender</a> came up with a sneaky way to push website visitors to choose “yes.”<br />
<br />
I hopped from their excellent Design Blender newsletter to an article on the myriad benefits of <b>featuring</b> testimonials on your website.<br />
<br />
When I landed at the article, a free offer popped up on the screen. The pop-up invited me to download a free ebook. I was in a hurry and started to click “no.” That's when I noticed the wording Design Blender had attached to my "yes/no" options:<br />
<br />
___ Yes, please send me your free book on "How to Find Clients."<br />
<br />
___ No, I already have enough clients.<br />
<br />
I didn’t particularly want the book, but I simply could not check a box that said, “I already have enough clients.”<br />
<br />
Call it superstition, call if fear of tempting fate, call it gut reaction. I just couldn’t do it. I gave them my email address -- which was, of course, their purpose -- and downloaded the book.<br />
<br />
Their spine-chilling “No” option was the only reason I caved.<br />
<br />
Magic, huh? And an awesome way for copywriters to score.<br />
<br />
p.s. The free download is actually pretty good.<br />
<br />
<br />
scrubbed by MarketingBrilloAnonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-29648572461104436862014-11-11T07:13:00.000-08:002014-11-11T09:44:09.360-08:00Is Personal Branding A Load of Manure?<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW2R-AfQStM6SzEnptJUdXoLS_DBSJjtV0ntxqGpJkxdUoh5KFtybwhz1qriu7XAP57yBeZROKr_llsNKckl5ygfmYv81-Lqs6OrXsqMihUNdErbLHcIK1uWjRDXW3AkoXPUhpNODjCTr-/s1600/Photo+by+Ardonik+@cc.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="300" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjW2R-AfQStM6SzEnptJUdXoLS_DBSJjtV0ntxqGpJkxdUoh5KFtybwhz1qriu7XAP57yBeZROKr_llsNKckl5ygfmYv81-Lqs6OrXsqMihUNdErbLHcIK1uWjRDXW3AkoXPUhpNODjCTr-/s400/Photo+by+Ardonik+@cc.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="https://www.flickr.com/photos/ardonik/8247417630/in/photolist-dyNaVG-4X5R9-nCBs8-o5GTfB-m4mG8v-dgTwWX-h8ifQ3-6aL4gH-eXaD7c-7ePhbi-3L5VbB-7bNPh7-aAY5ac-pB2E6J-pB4mjX-6CrBAZ-5wrHPx-7bYNYu-8Pzugy-oV17tm-dpQWLQ-h3TxoV-haSnwu-78Yx16-aAzb59-oDAE7z-8NHDYG-f38e1z-o3MKu-oLhHXD-aiV22Q-9YzRhd-8KiM88-9d8sad-5z9JNE-a1saPT-53Apvt-5ya6uH-azKR9s-p65KrC-rdmPV-48mxw1-aB1Las-aB1Lod-4XyDaG-h857yQ-8P1AZQ-pGiuqp-nCBsb-7dLBPY" target="_blank">Photo</a> courtesy of Ardonik @Creative Commons</td></tr>
</tbody></table>
<h3>
</h3>
In their early November <a href="http://www.businessesgrow.com/podcast-the-marketing-companion/" target="_blank">podcast</a> , <a href="http://www.businessesgrow.com/us/" target="_blank">Mark Schaefer</a> and <a href="http://www.edisonresearch.com/tom-webster/" target="_blank">Tom Webster</a> dissected the value of "personal branding."<br />
<br />
Does everything we do (or don't do) -- on or off the social web -- end up creating our personal brand, like it or not? Should we care?<br />
<br />
Mark says yes. Tom says no.<br />
<br />
Check out their differing points of view.<br />
<br />
<br />
<b>Schaefer POV</b><br />
• Today, we have the ability to create a reputation/image/brand through what we do, say, and write on the social web. Therefore, it's important to establish our reputation online to demonstrate our values, how we work, and how we think.<br />
• A few years ago I had the opportunity to interview at a Fortune 500 company in NYC, but a friend of mine told me to be sure that I would be allowed to continue to work on my <i>personal</i> brand, even if I were employed by this company. I never thought of it that way before. In my experience, when you worked for a big company, you were subsumed by that company.<br />
• Personal branding and authenticity go together. Tom has talked about how he is careful because he represents his company in some way. Like it or not, a certain "containment" or "formula" guides what we choose to present or not present on the web. That is part of our "brand."<br />
• Marketing <i>myself</i> would never occur to me while I'm working for a company, but today that is probably a smart thing to do.<br />
• What can an accountant, for example, do to become "known" for his brand? He/she could create a blog about new principles/regulations, which would create a brand. It's also about networking, speaking, and writing. He/she could become established on LinkedIn or other online networking tools to demonstrate, "This is whom I am, this is how I think."<br />
• The brand you present can be commensurate with your experience. Even if it's not a lot of experience, you can show, "This is what I believe, this is what I read, this is who I know, this is what I am curious about, etcetera."<br />
• Personal branding also involves being smart about building business relationships. You still have to connect person-to-person. Social media doesn't deliver business like personal relationships do.<br />
• I would encourage marketers to think about personal branding strategically. Even if you are secure in your job today, think about creating a long-term online presence.<br />
<br />
<b>Webster POV</b><br />
• In short, I'd say personal branding is a load of manure.<br />
• Where does "brand" come from? It's where a <i>product or company</i> tries to give itself a personality. <b><i>I</i></b> already have a personality, which is a result of what I have done.<br />
• To me personal brand was invented and discarded by Tom Peters 50 years ago in his book on <a href="http://www.amazon.com/The-Brand-You-Distinction-Commitment/dp/0375407723" target="_blank">50 ways to build brand "you."</a><br />
• Personal brand is not about spreading your fame. What is most important is that a group of my colleagues and clients believe that I will do what I say I will do.<br />
• Your personal brand needs to take second place to the corporate brand. When Mark talks about developing "personal brand," he is talking about displaying your skill.. which makes him unique from, say, an accountant.<br />
• To me personal branding is telling a story about yourself, not simply having an online presence. Networking, for example, is as old as the hills.<br />
• I get that it's good to have things you own that demonstrate who you are: content and so on. The dark side of personal branding is that inexperienced people who do this, often demonstrate that they aren't very good. In other words, mere links, if they're weak, don't drive business.<br />
• In the early phase of social web, you could be at the top if you were good at content marketing. However as the web matures, you also must be good at what you <i>do,</i> not just good at content marketing or how you present yourself.<br />
<br />
Thank you, gentlemen, for a fascinating conversation that, we're sure, is to be continued ...<br />
<br />
<br />
-- scrubbed by MarketingBrilloAnonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-52216699116125315672014-09-22T11:54:00.002-07:002014-09-22T12:28:37.212-07:00Starved for Content? Feed This.<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTOa7dFl9MtZ8hqxEGCwWaejMBG12SEdfrE7UaNcA798YjREeiDooNQbjCIoNvjRJLM8eeoHeXc4JBANS4r5hmHZIlC3XBMxFn35P1XHilbBeZ_EkieMD1RXd7gR11TmUs9V-F7wuv2JXe/s1600/wildOWL.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiTOa7dFl9MtZ8hqxEGCwWaejMBG12SEdfrE7UaNcA798YjREeiDooNQbjCIoNvjRJLM8eeoHeXc4JBANS4r5hmHZIlC3XBMxFn35P1XHilbBeZ_EkieMD1RXd7gR11TmUs9V-F7wuv2JXe/s1600/wildOWL.jpg" height="320" width="320" /></a></div>
<span style="font-family: 'Trebuchet MS';"><br /></span><span style="font-family: 'Trebuchet MS';">Creating content from <i>other</i> content isn't about repeating or copying. It's about <i>repurposing. </i>Start with a rich source, then add to, expand upon, enhance, comment about, or -- in this case -- <i>condense</i> from that source. Voila! New and <i>different</i> content. </span><br />
<span style="font-family: 'Trebuchet MS';"><br /></span>
<span style="font-family: 'Trebuchet MS';">Recently, I downloaded Curata's eBook, "How To Feed the Content Beast." And now I have my own blog post, short 'n sweet.</span><br />
<span style="font-family: 'Trebuchet MS';"><br /></span>
<span style="font-family: 'Trebuchet MS';">In other words, learn and share at the same time.</span><br />
<span style="font-family: 'Trebuchet MS';"><br /></span>
<span style="font-family: 'Trebuchet MS';">1. Turn an ebook into a series of blog
posts, or a series </span><span style="font-family: 'Trebuchet MS';">of blog posts into an ebook.</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times-Roman; mso-fareast-language: JA;">2. Create a transcript so content
“snackers” can scan </span><span style="font-family: 'Trebuchet MS';">the information from a webinar.</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times-Roman; mso-fareast-language: JA;">3.<span style="mso-spacerun: yes;"> Host a</span> real-time tweet chat and republish it as a c</span><span style="font-family: 'Trebuchet MS';">rowd-sourced blog post.</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times-Roman; mso-fareast-language: JA;">4. Pull sound bytes out of a long-form
report and use </span><span style="font-family: 'Trebuchet MS';">them as tweets and Facebook updates.</span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times-Roman; mso-fareast-language: JA;">5. Give quotes new life as <i>graphics</i> for
use on visual </span><span style="font-family: 'Trebuchet MS';">platforms like Facebook and Pinterest.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times-Roman; mso-fareast-language: JA;"><br /></span></div>
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: Times-Roman; mso-fareast-language: JA;"><span style="font-size: x-small;">-- scrubbed by MarketingBrillo</span></span>Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-86475605063263511302014-09-10T08:47:00.000-07:002014-09-10T08:47:15.509-07:00You Might Think Everybody Does This. Uh… no. But Everybody Should.<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDEstiSrAEgv3YVrHJHbmwvfJpADGVOcwvwy0i1tOZSD_sf3Fmslmx7lUQvz8R9_Q501w4lIl2EI7oFoM3UZcUYBbrZE0TnWkxJMy1sAI5JT-2o9oGI4vDvRabeHtGE038C6WCuOxrniGW/s1600/Gracias.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgDEstiSrAEgv3YVrHJHbmwvfJpADGVOcwvwy0i1tOZSD_sf3Fmslmx7lUQvz8R9_Q501w4lIl2EI7oFoM3UZcUYBbrZE0TnWkxJMy1sAI5JT-2o9oGI4vDvRabeHtGE038C6WCuOxrniGW/s1600/Gracias.jpg" height="212" width="320" /></a></div>
<div class="MsoNormal">
<span style="font-family: 'Trebuchet MS';">Writers tend to do
a lot of online research. As the editor of a marketing newsletter and a
relentless blogger, I visit hundreds of websites, download dozens of
whitepapers, pile up racks of statistics, and read a lot of blogs.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">Sometimes a website
will ask me to leave an email address and I will (though often reluctantly) IF
I want the product badly enough. That’s what happened when I visited
Vidyard.com to download their whitepaper “Video: the New ROI Star of
Marketing.” What I never expected was the simple, non-pushy “nice-to- meet you”
email that arrived 24 hours later:<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-language: JA;"><span style="font-size: x-small;">Hi Nancy, <o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-language: JA;"><span style="font-size: x-small;">Thank you for stopping by the Vidyard
website. I wanted to reach out to you to see if you were looking to learn more
about video marketing or if you have any questions about Vidyard.<o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-language: JA;"><span style="font-size: x-small;">Please do not hesitate to reach out to
me with any questions or if you think Vidyard might be a fit for your specific
use case. <o:p></o:p></span></span></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<br /></div>
<div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-language: JA;"><span style="font-size: x-small;">All the best, <o:p></o:p></span></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS"; mso-bidi-font-family: "Trebuchet MS"; mso-fareast-language: JA;"><span style="font-size: x-small;">Ally</span><o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">From all the
websites in all the urls in all the world, this is the first-time I’ve ever
received an email like this. Phone calls from salespeople, yes. Thank you for
downloading XYZ, yes. Glad you downloaded, now how about buying this,
definitely.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">But a simple,
short, no-pitch email offering help if needed? Not once. <o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">This classy
follow-up tells me these folks are <i style="mso-bidi-font-style: normal;">very</i>
good at what they do.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
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Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-70570544161691229752014-08-11T06:56:00.001-07:002014-08-11T07:13:03.095-07:00A Spin Around the Web Shows How Nonprofits Are Using Tumblr<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi64D8vlgGAhjvDesc3mpqWDF65D84Xvwm73K-IRfclP6QiXgODZM8RtXhUpWrsk62wutWqfJggS_0HjihSHFpiQQaasa5elGr05Pho5laZm3xdMT0GyQ1d-cQ4I3jF6AaVwMIf6D_u88QF/s1600/tumbleweed+season.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi64D8vlgGAhjvDesc3mpqWDF65D84Xvwm73K-IRfclP6QiXgODZM8RtXhUpWrsk62wutWqfJggS_0HjihSHFpiQQaasa5elGr05Pho5laZm3xdMT0GyQ1d-cQ4I3jF6AaVwMIf6D_u88QF/s1600/tumbleweed+season.jpg" height="310" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Photo by Debbie Courson Smith<br />
Boise State University</td></tr>
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<span style="font-family: Trebuchet MS, sans-serif;">Jason Keath on SocialFresh <a href="http://socialfresh.com/60-brands-using-tumblr/" target="_blank">cited 60 brands</a> using social media come-lately <a href="http://marketingbrillo.blogspot.com/2014/05/tumble-on-over-to-tumblr-and-score.html" target="_blank">Tumblr,</a>
including IBM, Huggies, <i>The Atlantic,</i> and NPR. So, yes, Tumblr has commercial advocates. But what about do-gooders?</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://nonprofitorgs.tumblr.com/" target="_blank">Nonprofits are also rolling with Tumblr</a>: Doctors
Without Borders, Mercy Corps, Robin Hood
NYC, Philadelphia Museum of Art, and The Trevor Project have all taken a ride on Tumblr. A quick visit to <a href="http://www.nptechforgood.com/2011/10/24/11-must-follow-nonprofits-on-tumblr/" target="_blank">NP Tech for Good</a> shows more nonprofits who are Tumbling.</span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">But why?</span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><a href="http://www.artez.com/blogs/digitalfundraisingfromatoz/fivereasonsyourcharityornonprofitshouldbeontumblr" target="_blank">ArtezInteractive</a>
(artez.com) cites five reasons your charity or nonprofit should be on Tumblr,
including: simplicity, Tumblr’s mobile app that facilitates mobile optimization,
content aggregation ad sharing, ease of getting started, and Tumblr’s penchant
for reaching the young 25-34 audience.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">If you follow the blog, <a href="http://www.startsomewhere.com/why-we-created-when-you-work-at-a-nonprofit/" target="_blank">“When You Work at A Nonprofit,”</a> you’ve seen Tumblr at work and the picture is clear.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br /></span></div>
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<b><span style="font-family: Trebuchet MS, sans-serif;">And how?</span></b></div>
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<span style="font-family: Trebuchet MS, sans-serif;">For terrific tips on getting started on Tumblr, check out Mashable’s
<a href="http://mashable.com/2012/06/03/the-beginners-guide-to-tumblr/" target="_blank">“Beginner’s Guide to Tumblr.” </a><o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;">-- scrubbed by MarketingBrillo</span></div>
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Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-90039046583594877912014-08-08T09:27:00.001-07:002014-08-08T09:35:58.993-07:00Don't You DARE Touch Me!<!--[if gte mso 9]><xml>
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<br />
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<tr><td class="tr-caption" style="text-align: center;"><span style="font-family: 'Trebuchet MS'; text-align: start;"><span style="font-size: x-small;">The Real You Is Sexy. No Retouching on These Girls.</span></span></td></tr>
</tbody></table>
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<span style="font-family: 'Trebuchet MS';">On MSNBC's "The Cycle: yesterday,
the show’s young hipster crowd was talking about the </span><b style="font-family: 'Trebuchet MS';"><a href="http://www.msnbc.com/the-cycle/watch/should-we-limit-the-use-of-photoshop--316094019725" target="_blank">anti-photo-retouching movement</a></b><span style="font-family: 'Trebuchet MS';"> that’s calling for magazines and
advertisers to stop photoshopping models. In particular, the cyclists were
talking about a <i><a href="http://www.nationaljournal.com/magazine/the-great-photoshop-crusade-20140711" target="_blank">National Journal </a><u> </u></i></span><span style="font-family: 'Trebuchet MS';">article titled “the
Great Photoshop Crusade.”</span></div>
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<br /></div>
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<span style="font-family: "Trebuchet MS";">In the article,
ex-advertising executive Seth Matlins speaks out against the trend of many
years to change the female body in print. “</span><span style="background: white; font-family: 'Trebuchet MS';">In my estimation, [Photoshopping to enhance breasts,
slim stomachs, define cheekbones, erase skin perfections] is as big a public
health crisis as anything we have faced as a country," he says. "And
there are people who think I'm being hyperbolic, but I think the data makes it
absolutely clear. ... <b>This is an issue
that has affected, and I'd argue, <i>infected,</i>
generations of Americans</b>—and promises to continue to affect generations
more, unless we do something."</span><span style="font-family: "Trebuchet MS"; mso-fareast-font-family: "Times New Roman";"><o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS";"> </span><span style="font-family: 'Trebuchet MS';"> </span></div>
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<span style="background: white; font-family: 'Trebuchet MS';">According to the <i>National Journal</i> article, in 2013 former
ad executive Matlins, decided to advocate for <b>a bill in Congress</b>. He teamed up with various groups, including the
<a href="http://www.eatingdisorderscoalition.org/" target="_blank">Eating Disorders Coalition,</a> to get a bill introduced by Democratic Rep. Lois
Capps of California and Republican Rep. Ileana Ros-Lehtinen of Florida. He has
been commuting between L.A. and D.C. to build support for the bill. In April,
Matlins and others went to Capitol Hill to hold a briefing on the bill, and in
June they returned to present Capps and Ros-Lehtinen with a <b><a href="https://www.change.org/petitions/join-our-family-to-stop-advertising-that-hurts-our-children-support-hr4341-the-truth-in-advertising-act" target="_blank">Change.org petition signed by 28,000 peoplebacking the legislation</a></b>. Since then, the petition has reached 35,000
signatures. The bill has also picked up Democrat Ted Deutch of Florida as a
cosponsor.<o:p></o:p></span></div>
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<br /></div>
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<span style="background: white; font-family: 'Trebuchet MS';">It looks like the no-touch photo
movement is spreading. </span><span style="font-family: "Trebuchet MS";">This
morning, I received an email from <a href="http://www.ae.com/aerie/" target="_blank">Aerie,</a> retailer of bras, undies, clothing. At
the bottom of the pitch, #aerie zeroes in on a young gal in a pair of undies and then makes this announcement: “The Real You Is Sexy. No Retouching on These Girls.”</span><span style="background: white; font-family: 'Trebuchet MS';"><o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Trebuchet MS";">Whatever the
outcome of Matlin’s legislative efforts, <a href="http://time.com/48853/lobbyists-push-congress-to-curb-misleading-photoshopped-ads/" target="_blank">this movement</a> will have impact. <o:p></o:p></span></div>
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<br /></div>
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<span style="font-family: "Trebuchet MS";">It would seem wise
for marketers to touch base now with this no-retouch point of view.<o:p></o:p></span></div>
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<br /></div>
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<br /></div>
<!--EndFragment-->Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-91315077895473406432014-07-16T03:40:00.004-07:002014-07-16T03:50:07.625-07:00For Content Marketing, Headlines Power Tiny eNewsletters<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdHVgIQTnKH_t0tgMRx-6WZ4XJ6EtVL5s_ogfupBtRZo9GeWNK-gjAMjAvZzRhsJ_MvB-jN9fCg1eGq5VMcZ0FFSs-ffzhXqXKIE0ExZIZVYwkWJEopsRRtWL7v-1ja508TZ-dyp-sA87-/s1600/PAPER.png" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhdHVgIQTnKH_t0tgMRx-6WZ4XJ6EtVL5s_ogfupBtRZo9GeWNK-gjAMjAvZzRhsJ_MvB-jN9fCg1eGq5VMcZ0FFSs-ffzhXqXKIE0ExZIZVYwkWJEopsRRtWL7v-1ja508TZ-dyp-sA87-/s1600/PAPER.png" height="320" width="214" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Headlines rule Facebook's PAPER app.</td></tr>
</tbody></table>
Digg does it. Huffington Post does it. Even <a href="http://napl.org/bill-farquharson/" target="_blank">NAPL VP Bill Farquharson</a> is going short. And you know what? I read at least one piece from each of these content providers during my morning "keep up" ritual. Why? I can't resist clever headlines.<br />
<br />
<b>DIGG</b><br />
Consider <a href="http://tinyurl.com/kr2ampz" target="_blank">this NPR headline</a> featured by DIGG. "So You Think You're Smarter Than A CIA Agent." The story focused on "the wisdom of crowds" — ordinary people who, as a group, forecast better than the CIA or the experts. Killer interesting.<br />
<br />
<b>Huffington Post</b><br />
HuffPo's <a href="http://www.huffingtonpost.com/newsletter/daily" target="_blank">"Morning Email"</a> opens with two or three catchy headlines and brief copy blocks (mostly sans graphic), followed by more terse headlines within come-hither sections. <i>The Scuttlebutt</i>, <i>Top Stories, Culture Catch-up, Sports Scouting Report, Other People's Business, International Intrigue—</i>these sections are broken into paragraphs and one-sentence copy blocks with links. For me, short works. I'm scanning; I'm reading maybe only two pieces … but I'm reading.<br />
<br />
<b>Farquharson Has A Short Attention Span newsletter</b><br />
Bill Farquharson started his <a href="https://www.youtube.com/watch?v=NSfd4_yqYoM" target="_blank">"Short Attention Span Webinar"</a> series in February 2009. These little gems run about 5 minutes on Bill's YouTube channel and typically get 700 to 800 views. The first time I saw Bill refer to "short-attention -span," I knew he was on to something .. and he is. It's now 2014. Bill is still cranking out the webinars <i>and</i> promoting them in a short-attention-span eNewsletter that also features minimal copy, several headlines, and some links.<br />
<br />
There's more. Even Facebook's app <i><a href="https://www.facebook.com/paper" target="_blank">Paper</a></i> is geared toward promoting tiny content with a “newspaper” feel. Text and link posts are designed to resemble paper, while clicking unfolds the link like a newspaper.<br />
<br />
Perfectly petite!<br />
<br />
-- sc<i>rubbed by MarketingBrillo</i>Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-41821849295968347502014-06-25T12:33:00.001-07:002014-06-25T12:41:35.949-07:00Panda Pounds PR Regurgitation, Pleas for Fresh Content<!--[if gte mso 9]><xml>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBZ28iZVePNAWzYaaU-MgVO3sAPq5EwAjqUy7aSOoKb3gyeK2WlIhRvQQX6Fg6AnhZq8s5gWEWUpfRn3uFhpf29c7_8rDR8YgG-YpMlnyLsawKW6CJZ8KYKkefz7CRnHVOCjYOqQFvv_ff/s1600/PandabyAlan+Caulfield.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBZ28iZVePNAWzYaaU-MgVO3sAPq5EwAjqUy7aSOoKb3gyeK2WlIhRvQQX6Fg6AnhZq8s5gWEWUpfRn3uFhpf29c7_8rDR8YgG-YpMlnyLsawKW6CJZ8KYKkefz7CRnHVOCjYOqQFvv_ff/s1600/PandabyAlan+Caulfield.jpg" height="240" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: small;">Alan Caulfield, CC By</span></td></tr>
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<span style="font-family: "Trebuchet MS";">Barry Schwartz,
<a href="http://searchengineland.com/" target="_blank">Search Engine Land's</a> News Editor has covered search news for over
five years. Upon the release on May 20 of Panda 4.0, Google’s latest search
engine algorithm, Schwartz noted that public relations web services got hammered. “</span><span style="font-family: "Trebuchet MS"; mso-fareast-font-family: "Times New Roman";">PRWeb.com,
PR Newswire, BusinessWire, and PRLog all seem to have lost significant rankings
in Google. PRNewsWire.com seems to have shown a significant drop in SEO visibility,
dropping 63% after Panda was released.”<o:p></o:p></span></div>
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<div class="MsoNormal">
<span style="background: white; font-family: 'Trebuchet MS';"><a href="http://www.sitepoint.com/author/jaccob/" target="_blank">Jacco Blankenspoor,</a> </span><span style="background: white; font-family: 'Trebuchet MS';">a
website developer from the Netherlands, concludes, “</span><span style="font-family: 'Trebuchet MS';">If there’s
anything to learn from this Panda update, it’s that Google <b>prefers longer,
broader posts</b> over the shorter, more targeted ones. Also, although there are
some exceptions, they <b>really don’t like pages consisting of tons of links.</b> More
importantly, they are actively enforcing these policies.”</span></div>
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<span style="font-family: "Trebuchet MS";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">SEER’s Sean Malseed
<a href="http://www.seerinteractive.com/blog/press-release-rankings-slammed-by-panda" target="_blank">commented on </a>lower traffic at hoovers.com, businesswire.com, prweb.com,
prlog.org, and sbwire.com, noting that “</span><span style="background: white; font-family: "Trebuchet MS"; mso-bidi-font-family: Arial; mso-fareast-font-family: "Times New Roman";">Google has been saying for more than a year that links in
press releases shouldn’t carry any value.”</span></div>
<div style="background: white; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<b style="font-family: 'Trebuchet MS';">So what
<i>Does</i> Panda Like?</b></div>
<div style="background: white; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: 'Trebuchet MS';"><b>Tender Nuggets.</b> If you got hit by Panda or want to please Google in the future, Blankenspoor
suggests you focus on quality. “Use a healthy <b>combination of content and links,</b>
and make sure <b>people stick for a few minutes</b> so Google know your page is worth
sending visitors to.”</span></div>
<div style="background: white; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: "Trebuchet MS";"><b>Fresh Fodder.</b> Writing on the <a href="http://moz.com/blog/beat-google-panda" target="_blank">Moz Blog,</a>
Cyrus Shepard noted five things to reach for going forward:</span><br />
<span style="font-family: "Trebuchet MS";"><br /></span>
<span style="font-family: "Trebuchet MS";">• a high ratio of original content</span><br />
<span style="font-family: 'Trebuchet MS';">• pages devoid of empty content that merely links to the meat elsewhere<br />• sites that reject content “farming”<br />• sites with a low ad ratio<br />• pages free of affiliate links and auto generated content.</span></div>
<div style="background: white; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: 'Trebuchet MS';">In
short, Panda likes to chew on fresh</span><span style="font-family: 'Trebuchet MS'; font-size: 12pt;"> content, new grown insights, and blooming branches
of original thought. Ya gotta love it.</span></div>
<div style="background: white; margin-bottom: 15.0pt; margin-left: 0in; margin-right: 0in; margin-top: 0in;">
<span style="font-family: 'Trebuchet MS';"><span style="font-size: x-small;">-- scrubbed by MarketingBrillo</span></span></div>
Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-71458476352853756542014-06-16T09:57:00.000-07:002014-06-16T10:03:03.810-07:00Duck! It's the New REALITY Wave in Digital Marketing!In their <a href="http://www.businessesgrow.com/2014/06/15/mitch-joel/" target="_blank">podcast on June 15, </a>social media guru Mark Schaefer and Mitch Joel, president of <a href="http://www.twistimage.com/about-mitch/" target="_blank">Twist Image</a>, talked about the future of digital marketing. Here are 10 points delivered in the podcast.<br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNPPeebqyFaZTE3nwKtVvBD32bsSJXrg4YPoQwu6vnpaNX7vdIHgB3yut0lvstk32aGxDNgpKFnGVEtX5Fd9izq1HxoEGolXIkWwwe-RLQFrRwwmzhR4j46gCw3fyhk8KeHE2F_TBxbKMv/s1600/SocialmediaSign.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjNPPeebqyFaZTE3nwKtVvBD32bsSJXrg4YPoQwu6vnpaNX7vdIHgB3yut0lvstk32aGxDNgpKFnGVEtX5Fd9izq1HxoEGolXIkWwwe-RLQFrRwwmzhR4j46gCw3fyhk8KeHE2F_TBxbKMv/s1600/SocialmediaSign.jpg" height="178" width="200" /></a></div>
1. To date, <b>digital marketing has evolved in three waves:</b><br />
a) In the early 90s, we responded to the emergence of the World Wide Web.<br />
b) In the mid-90s, we were on the Web, figuring out how to broadcast our presence to others.<br />
c) In the mid-2000s, social media and mobile moved us from marketing to creation, usefulness, utility, and customer service.<br />
<br />
2. As we reach the end of each wave cycle, large numbers of us figure out the technology, but <b>competition gets harder and more expensive and the market becomes crowded.</b><br />
<b>Enter the new wave.</b><br />
<br />
3. The coming wave is exemplified by such emerging developments as augmented reality and wearable technology (for example, <a href="http://www.siliconbeat.com/2014/06/12/quoted-oculus-rifts-low-price-low-expectations/" target="_blank">Oculus</a> and <a href="http://www.google.com/glass/start/" target="_blank">Google Glass</a>) and will culminate in the creation of <b>interactive, immersive, useful </b>products and services.<br />
<br />
4. In this wave, we'll be learning how to <b>merge the digital and physical.</b> As demonstrated in the failure of many Kickstarter projects, we're also learning that "physical production" takes big bucks and expertise that few have.<br />
<br />
5. Nevertheless, ultimately we can imagine a world where virtual reality is the norm, where people spend increasing amounts of time in an <b>immersive virtual world.</b><br />
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6. What does this merging of digital and physical mean to <i>marketers?</i> The amalgamation will embody "integrated marketing." And, though it won't die, advertising will become out of place in this <b>environment that dislikes interruption and favors message merged with actual experience.</b> Meanwhile, product development, too, will be forced to shift, change, and integrate.<br />
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7. <b>Customer engagement will build and compound</b> on apps like <a href="http://blog.zite.com/about/" target="_blank">Zite</a> (recently purchased by <a href="http://flipboard./">Flipboard</a><u>).</u> Technologies of this type will become irresistible as they learn about individual choices and the content we love.<br />
<br />
8. The best managed companies -- for example, CocaCola, Nike, Proctor & Gamble -- are already knocking on the door of Oculus and Google Glass and will lead breakthroughs in this new wave. They are already looking at how to leap the gap between serendipity and targeted marketing in order to <b>take users to a full substantive experience.</b><br />
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9. Ideally, marketing will move from its current position in the corporate vertical structure to a multi-disciplinary position in the evolving horizontal corporate structure. Hopefully -- though not necessarily assuredly -- marketing is poised to take on a key role in the new multi-disciplinary environment, moving beyond its current role as the advertising or communications layer to a <b>new position that can <i>influence the process</i> of bringing products to fruition.</b><br />
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10. With each wave of change, agencies are seeing greater pressure to be both integrated and highly specialized. Trying to be everything to everybody is getting more difficult, while business is being lost to boutique agencies with new specialties and niches. <b>Figuring out the dynamics of this fragmented service environment will be profound.</b><br />
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-- scrubbed by MarketingBrillo<br />
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<br />Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com1tag:blogger.com,1999:blog-1482615348591004055.post-26317030600715490402014-06-02T09:53:00.000-07:002014-06-02T09:57:16.078-07:00Talk Nice and Other Tricks to Make Your Email Kissable<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieuOwkvHpqnMZz_XYOftmH3V50su2ds19ANaKLeY1KaVIACsbhJAQ2LLrvJWki0xvFk8GXj_2DbjgcL6py9T_cNdAww1pdWPMJklqcVXY4AUgxyrGFqIDeRhNp54fYcndaPipAqGnhzXJN/s1600/sweettalk2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEieuOwkvHpqnMZz_XYOftmH3V50su2ds19ANaKLeY1KaVIACsbhJAQ2LLrvJWki0xvFk8GXj_2DbjgcL6py9T_cNdAww1pdWPMJklqcVXY4AUgxyrGFqIDeRhNp54fYcndaPipAqGnhzXJN/s1600/sweettalk2.jpg" height="320" width="224" /></a></div>
<div class="MsoNormal">
<span style="font-family: 'Trebuchet MS';">In
April, <a href="http://www.silverpop.com/" target="_blank">SilverPop</a> released a white paper useful to any marketer responsible for
“talking to” customers, particularly when the channel of conversation is email.</span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: 'Trebuchet MS';">The
essential message of “5 Tips for “White Space” Emails,” is <b>keep it <i style="mso-bidi-font-style: normal;">useful</i> and make it <i style="mso-bidi-font-style: normal;">look good</i>. </b><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: 'Trebuchet MS';">To
that end, fill promotional emails with useful, educational, enteraining content</span><span class="A5"><span style="color: windowtext; font-family: 'Trebuchet MS';">—photos,
humorous stories, info graphics, tips from other customers/donors. </span></span></div>
<div class="MsoNormal">
<span class="A5"><span style="color: windowtext; font-family: 'Trebuchet MS';">For example:<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="A5"><span style="color: windowtext; font-family: 'Trebuchet MS';">1. <i style="mso-bidi-font-style: normal;">Seasonal
tips</i> and stories that tap into your customers’ time-sensitive needs: spring
clean-up, holiday recipes, December charities, March madness, etc.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="A5"><span style="color: windowtext; font-family: 'Trebuchet MS';">2. <i style="mso-bidi-font-style: normal;">Personality
and humor.</i> Write chatty copy that reflects your customers’ attitudes and
interests.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span class="A5"><span style="color: windowtext; font-family: 'Trebuchet MS';">3. <i style="mso-bidi-font-style: normal;">Other-user-generated
content.</i> Search out customers’/ donors’ own words. Find them in social media
comments, letters to customer support, etc. <o:p></o:p></span></span></div>
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<br /></div>
<div class="MsoNormal">
<span class="A5"><span style="color: windowtext; font-family: 'Trebuchet MS';">4. <i style="mso-bidi-font-style: normal;">Buying
tips:</i> Customers don’t just buy; they <i style="mso-bidi-font-style: normal;">interact
with</i> products and services for a reason. Broaden everybody’s buying
experience through education. Political donors go to the polls and have
experiences to <i style="mso-bidi-font-style: normal;">share</i>; nonprofit
supporters embrace values and belief systems with a <i style="mso-bidi-font-style: normal;">community</i> of people; folks who “like” products are interested in
how <i style="mso-bidi-font-style: normal;">other</i> customers make choices.</span></span></div>
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<br /></div>
<div class="MsoNormal">
<span class="A5"><span style="color: windowtext; font-family: 'Trebuchet MS';">5 <i style="mso-bidi-font-style: normal;">Usage
tips.</i> Focus copy on innovative ways customers can use your product or get
involved in your charitable activities. For copy ideas, talk to customer
service reps who hear feedback in customers’ own words.<o:p></o:p></span></span></div>
<div class="MsoNormal">
<br /></div>
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<br /></div>
<div class="MsoNormal">
<i><span class="A5"><span style="color: windowtext; font-family: 'Trebuchet MS';">Source: SilverPop white paper,<span style="mso-spacerun: yes;"> </span></span></span><span style="font-family: 'Trebuchet MS';">5 Tips for “White Space” emails, April 2014, </span><a href="http://www.silverpop.com/marketing-resources/overview/"><span style="color: windowtext; font-family: 'Trebuchet MS';">http://www.silverpop.com/marketing-resources/overview/</span></a></i><span style="font-family: 'Trebuchet MS';"><o:p></o:p></span></div>
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<br /></div>
<div class="MsoNormal">
<span style="font-family: 'Trebuchet MS';"><o:p><span style="font-size: x-small;">-- scrubbed by MarketingBrillo</span></o:p></span></div>
<div class="MsoNormal">
<br /></div>
Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-58022523139878574742014-05-30T10:50:00.001-07:002014-05-30T10:51:14.008-07:00Generate New Traffic with Old Content: It’s Easy!<div class="MsoNormal">
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYjZQX21Yj9g8SPRiEzctduq4Gfzy0MEypZCBXdKl1LXZRb65EjNfxdMUBaeJQWB8YOvEnd-b1L63YF4ofTQ-OIRmnMPgQFDX_p168pqZ3XwoXgVpy30zZV4NQteV9nrr6qnWo8Upx2tTy/s1600/VideoFilm.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgYjZQX21Yj9g8SPRiEzctduq4Gfzy0MEypZCBXdKl1LXZRb65EjNfxdMUBaeJQWB8YOvEnd-b1L63YF4ofTQ-OIRmnMPgQFDX_p168pqZ3XwoXgVpy30zZV4NQteV9nrr6qnWo8Upx2tTy/s1600/VideoFilm.jpg" height="150" width="200" /></a></div>
<span style="font-family: 'Trebuchet MS';">Every week,
Square2Marketing adds a new video to its “Video Marketing Minute” series. On
April 17, Chief Marketing Officer Eric Keiles detailed five ways to easily
repurpose content and get more hits.</span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">1. Pull a report
that indicates your highest performing content.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">2. Pull a report
that shows which of your web pages has the highest traffic.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">3. Repackage
high-performing content by adding a fresh cover page.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">4. Create a new
call-to-action button.<o:p></o:p></span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">5. Link the
call-to-action button to your refreshed content and post the button on high
performing web pages.<o:p></o:p></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";"><br /></span></div>
<div class="MsoNormal">
<span style="font-family: "Trebuchet MS";">Now, really, what <i>could</i> be easier?</span></div>
<div class="MsoNormal">
<br /></div>
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<span style="font-family: "Trebuchet MS";"><i>Source: Eric
Keiles, chief marketing officer, Square2Marketing.com/resources</i><o:p></o:p></span></div>
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<span style="font-family: "Trebuchet MS";"><br /></span></div>
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<span style="font-family: "Trebuchet MS";"><span style="font-size: x-small;">-- </span></span><span style="font-family: 'Trebuchet MS'; font-size: x-small;">scrubbed by MarketingBrillo</span></div>
Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-8563540719132314412014-05-21T07:24:00.000-07:002014-05-21T13:30:13.733-07:00Put Your Pitch on Pinterest<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM6rdysxXCu7I6qQikkYozoEZ-UK_2QwdJkJ8m6TWrBPre04yPdGYHmUB-ok1K_HWKns1-YnWhdBScOVawip0j-SeSiwpQjGXg5xTtqFzN7wpO2I9D6cccPxagDcezzH9rkw1AJvSgZ0L9/s1600/LondonBirdArtbyRebeccaWCCby.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhM6rdysxXCu7I6qQikkYozoEZ-UK_2QwdJkJ8m6TWrBPre04yPdGYHmUB-ok1K_HWKns1-YnWhdBScOVawip0j-SeSiwpQjGXg5xTtqFzN7wpO2I9D6cccPxagDcezzH9rkw1AJvSgZ0L9/s1600/LondonBirdArtbyRebeccaWCCby.jpg" height="320" width="240" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">London Street Art by RebeccaW, CC BY</td></tr>
</tbody></table>
<span style="font-family: Trebuchet MS, sans-serif;">Yesterday we posted some <a href="http://www.marketingbrillo.blogspot.com/2014/05/tumble-on-over-to-tumblr-and-score.html" target="_blank">stats about Tumblr.</a> Today we pin our post on Pinterest, yet another <i>visual social media</i> powerhouse.</span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;"><b>What is it?</b></span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">Pinterest helps users set up any number of “bulletin boards” to which they can “pin” (that is, embed) visuals and film urls from all over the Internet, including their own desktop.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Stats</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">On March 4, 2014, <a href="http://www.pinterest.com/craigpsmith/pinterest-resources/" target="_blank">Craig Smith,</a> director of marketing by day and <a href="http://expandedramblings.com/" target="_blank">digital marketing blogger </a>by night, <a href="http://expandedramblings.com/index.php/pinterest-stats/#.U3yVfq0eJjI" target="_blank">had plenty of Pinterest stats</a> to offer.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">• Total number of Pinterest users on July 10, 2103 (last update) … 70 million</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">• Percentage of Pinterest users who are women … 80%</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">• Percentage of Pinterest daily traffic coming through mobile apps … 75% (2/6/14)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">• Number of Pinterest business accounts on … about 500,000 (7/1/13)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">• Monthly Pinterest Pageviews … 2.5 billion (5/9/13)</span><br />
<span style="font-family: Trebuchet MS, sans-serif;">• Average number of daily article pins … 5 million (9/24/13)</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">According to <a href="http://www.crunchbase.com/organization/sharethis" target="_blank">ShareThis,</a> Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. Meanwhile, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013. On May 16, 2014, Pinterest enjoyed a new infusion of <a href="http://phys.org/news/2014-05-pinterest-valued-bn-fresh-funding.html" target="_blank">$200 million in funding</a> and boasted <a href="http://semiocast.com/en/publications/2013_07_10_Pinterest_has_70_million_users" target="_blank">70 million users</a><u>,</u> with more than 70 percent of those in the U.S.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Background</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Pinterest went live as an invitation-only website in March 2010. </span><span style="font-family: 'Trebuchet MS', sans-serif;">By December 2011, Pinterest had made number five in </span><a href="http://www.experian.com/blogs/marketing-forward/2012/01/17/pinteresting-trend-in-social-media/" style="font-family: 'Trebuchet MS', sans-serif;" target="_blank">Hitwise’s list of top ten social networks,</a><span style="font-family: 'Trebuchet MS', sans-serif;"> beating out Linked and Google+. </span><span style="font-family: 'Trebuchet MS', sans-serif;">By January 2012, the website was a popular means of self-expression for some 12 million enthusiasts sharing their idea of visual “cool” with the world. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Marketing Uses</b></span><br />
<span style="font-family: Trebuchet MS, sans-serif;">Erica Ayotte, former social media manager at Constant Contact, <a href="http://blogs.constantcontact.com/product-blogs/social-media-marketing/what-the-heck-is-pinterest-and-why-should-you-care/" target="_blank">calls Pinterest</a> "a virtual bulletin or cork board that allows users to find and curate images and video." </span><span style="font-family: 'Trebuchet MS', sans-serif;">Does Pinterest have a corporate application?</span><span style="font-family: 'Trebuchet MS', sans-serif;"> </span><span style="background-color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 23px;">Yes. </span><span style="font-family: 'Trebuchet MS', sans-serif;">Pinterest is ideal for </span><b style="font-family: 'Trebuchet MS', sans-serif;">inspiration, exposure, ecommerce, market research, and—perhaps most important—building brand devotion.</b><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Pinterest appeals to consumers who want to know something about “who you are” <i>without an attached sales message. </i>Interacting on Pinterest offers consumers a sense of personal connection with a brand or, as Chris Litser, senior VP of sales and marketing at Constant Contact, <a href="https://www.americanexpress.com/us/small-business/openforum/articles/why-isnt-your-business-on-pinterest-yet/" target="_blank">puts it,</a> "Success on Pinterest is all about engaging visitors and suppressing the urge to overtly sell."</span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">Finally, Pinterest is an excellent way to </span><b style="font-family: 'Trebuchet MS', sans-serif;">promote a blog.</b><span style="font-family: 'Trebuchet MS', sans-serif;"> Add the "pin it" button to every post and page on your site, making it simple and easy for readers to pin your posts.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><b>More Info</b></span><br />
<span style="font-family: 'Trebuchet MS', sans-serif;">Some <a href="http://blog.hubspot.com/blog/tabid/6307/bid/31434/6-Compelling-Reasons-You-Should-Use-Pinterest-for-Marketing.aspx" target="_blank">reports indicate</a><span id="goog_967867342"></span><span id="goog_967867343"></span><a href="https://www.blogger.com/"></a></span><span style="font-family: 'Trebuchet MS', sans-serif;"> that Pinterest is more </span><b style="font-family: 'Trebuchet MS', sans-serif;">effective at driving traffic</b><span style="font-family: 'Trebuchet MS', sans-serif;"> that other social media sites, even Facebook. </span><span style="font-family: Trebuchet MS, sans-serif;">Check <a href="http://offers.hubspot.com/how-to-use-pinterest-for-business" target="_blank">Hubspot for their free eBook,</a> “How to Use Pinterest for Business.” This report notes that any business that relies on driving a high-volume of website traffic to increase sales should consider joining Pinterest. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"> <span style="font-size: x-small;">-- scrubbed by <a href="http://www.pinterest.com/ourfoodnews/" target="_blank">MarketingBrillo</a></span></span>Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-89256009965193495242014-05-20T07:30:00.002-07:002014-05-20T07:33:47.160-07:00Tumble On Over to Tumblr and Score!<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1BldFrdVypQKSUhxrnAH4pOC_kT0ZY5k6kfUnnQOvvjMQRacRKWMKWli2aap7DEcBKIE-MRZifrT-sDBwXh1FctV2_JYhPH7UYXZWS0KA6OLC62YTJ85OLqtKzexQ_33HddrzE1XEwUh9/s1600/TumblingPandasAlanWolf.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1BldFrdVypQKSUhxrnAH4pOC_kT0ZY5k6kfUnnQOvvjMQRacRKWMKWli2aap7DEcBKIE-MRZifrT-sDBwXh1FctV2_JYhPH7UYXZWS0KA6OLC62YTJ85OLqtKzexQ_33HddrzE1XEwUh9/s1600/TumblingPandasAlanWolf.jpg" height="240" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><a href="https://www.flickr.com/photos/alumroot/22517669/in/photolist-2ZpHF-6nt7AJ-5yRJc8-5yW3UY-6nts8y-5yW5yA-2hSyFp-2hSyFx-5yRH38-6bAUnQ-4PkSfC-8JB2ti-8GGQig-47TpbH-jGUnnz-4PMuXv-8JxkjH-8okFu4-8oauVq-8uUhV5-8uc8RH-8NWB1g-8ya6HC-8rQkus-8JPcen-8n4uxU-7szpy-8SGo91-dQY6vP-8FiXSA-8onmyD-91GPUC-8KSuk1-5DDLdF-gWpX9-2cTTCi-4Pkffo-7Jgf7E-ax2YPQ-GtLuJ-bcDCjV-9oC4JT-7z1i6U-bQdfq8-nYqgF-2cYp6A-8NZuyd-7ybUAr-22trgV-c4aa9f" target="_blank">Tumbling Pandas</a> by Alan Wolf, CC BY</td></tr>
</tbody></table>
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<span style="font-family: 'Trebuchet MS', sans-serif;">Two years ago, in February 2012, Bloomberg reported that
some retailers had abandoned Facebook because ROI wasn’t there. Since then, users have been flocking to </span><i style="font-family: 'Trebuchet MS', sans-serif;">visual</i><span style="font-family: 'Trebuchet MS', sans-serif;"> social media like Tumblr. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>What's Tumblr?</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">A so-called <a href="http://en.wikipedia.org/wiki/Microblogging" target="_blank">microblogging</a> platform, Tumblr lets users post content to a short-form site that’s rich with short posts, videos, links, and photos.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Purchased by Yahoo in May 2013 for $1.1 billion, Tumblr may not be
Facebook yet, but it might be the future. The company isn’t new—it
launched in April 2007—but as of January 26, 2014, this little powerhouse had
some amazing stats. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Stats</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">On February 19, Tumblr had 45.1 million users and more than
17 billion total posts. On July 21, 2013, Tumblr had 199.1 million monthly
visitors and on January 26, 2014<span style="mso-spacerun: yes;"> </span>74.7
billion posts.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Who Goes To Tumblr?</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Popular with teens and
college-age user segments, 50 percent of tumblr’s visitor base is under the
age of 25. <span style="background-color: white;">Moreover, teenagers age 12-17
are about twice as likely as the average Internet user to visit Tumblr, while
18- to 24-year-olds are nearly 2.5x as likely.</span> Staying in touch
with Generations Y and<span style="mso-spacerun: yes;"> </span>Z, in
October 2011, the Obama campaign launched <a href="http://barackobama.tumblr.com/">http://barackobama.tumblr.com</a> (Note: This
link format is how you find folks on Tumblr). </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><b>Insights</b></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Writing for 360 Digital connections, Matt Wurst suggests that
Tumblr may be the answer to excessive options marred by short attention spans.
“No one wants to sit through 1,000-word blog posts .. because words alone no
longer tell the story.” Wurst calls Tumblr “a cross between a blog, a Twiter
feed, and a Facebook profile.” Still not convinced?</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Well, maybe if it’s good
enough for the <i>New Yorker,</i> it’s good enough for you. Check it out <a href="http://newyorker.tumblr.com/" target="_blank">here. </a><o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">Sources:</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">1. <a href="http://expandedramblings.com/index.php/tumblr-user-stats-fact/#.UzNEVK0eIkw">http://expandedramblings.com/index.php/tumblr-user-stats-fact/#.UzNEVK0eIkw</a>
January 26, 2014<o:p></o:p></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">2. <a href="http://www.searchenginepeople.com/blog/20-tumblr-stats-marketers-cant-ignore.html">http://www.searchenginepeople.com/blog/20-tumblr-stats-marketers-cant-ignore.html</a> October 21, 2013, Bernadette Coleman<span style="font-size: x-small;"><o:p></o:p></span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small;">Scrubbed by <a href="http://nancyscott.tumblr.com/" target="_blank">MarketingBrillo</a></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><o:p> </o:p> </span></div>
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Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-59024294866041808812014-05-07T07:17:00.002-07:002014-05-07T07:20:57.722-07:00Leftovers To Feed the Content Beast <div class="MsoNormal" style="mso-layout-grid-align: none; mso-pagination: none; text-autospace: none;">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigkSC3R2SdE9gwhHVjcKmcrKuQqfVIliC7fhmXo9jmVhZ2sCK7rRIe2oKJq0Q-vJ8AciexbMPkI6paY7d2_tH5QISYODPIF_wfuQbnXys6lX50qMUjfD86TmpBVMUBIiVaJxMMzjNCJadO/s1600/insiderefrigerator.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEigkSC3R2SdE9gwhHVjcKmcrKuQqfVIliC7fhmXo9jmVhZ2sCK7rRIe2oKJq0Q-vJ8AciexbMPkI6paY7d2_tH5QISYODPIF_wfuQbnXys6lX50qMUjfD86TmpBVMUBIiVaJxMMzjNCJadO/s1600/insiderefrigerator.jpg" height="170" width="200" /></a></div>
<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">1. Turn an ebook into a series of blog
posts, or a series of blog posts into an ebook.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">2. When you host a webinar, create a ride-along transcript so content
“snackers” can scan the information. Later, turn the transcript into a slideshow.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">3. <span style="mso-spacerun: yes;"> Capture a</span> real-time tweet chat and republish it as a crowd-sourced blog post.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">4. Pull sound bytes out of a long-form
report or white paper and use them as tweets and Facebook updates.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">5. Give quotes a new life as graphics; use them on visual platforms like Facebook and Pinterest.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">6. Always read blog comments; they serve as both fodder and inspiration for tweets and short blog posts.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">7. Use Evernote to snatch tidbits from all over the web; use liberally.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: large;">8. To keep readers abreast of change, revisit last year's article as the basis for a retrospective (e.g., "That Was Then, This Is Now.")</span><br />
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9. Rely on white papers for blog wraps like this one. (And thank you, Curata, for your ebook, “How To Feed the Content Beast.” You inspired me.)</span></div>
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<span style="font-family: Trebuchet MS, sans-serif; font-size: x-small; font-weight: normal;">-- scrubbed by MarketingBrillo</span></div>
Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-61345140297981897992014-02-13T09:28:00.002-08:002014-02-13T09:28:53.621-08:00The Evolution of Twitter and Me<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6EAkeSrqz1HmPXuRyfhpEeCmpA1N4H6mncyuOeOxuhdqRF_nDEQQgx8jD0wUg6BCXhGRptnaComRExWjDj0RH0mEBkslS4cfEZOxqZCtzkGPkqfyHkJ_sKrD9_ba_Kb9xzCOyEPKOZ1Ts/s1600/HiRes.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg6EAkeSrqz1HmPXuRyfhpEeCmpA1N4H6mncyuOeOxuhdqRF_nDEQQgx8jD0wUg6BCXhGRptnaComRExWjDj0RH0mEBkslS4cfEZOxqZCtzkGPkqfyHkJ_sKrD9_ba_Kb9xzCOyEPKOZ1Ts/s1600/HiRes.jpg" height="200" width="200" /></a></div>
Common wisdom has it that <a href="http://blogs.wsj.com/digits/2014/02/05/warning-sign-twitters-user-growth-keeps-sliding/" target="_blank">Twitter growth is sliding.</a> Maybe. But, in some unexpected ways, I find myself more attached to Twitter than ever.<br />
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You see, my use of Twitter has evolved from promotional outreach to <i>community</i> reach. Here's what I mean:<br />
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1. I really don't want to build a huge Twitter list. I want a <i>select</i> list and I'm fanatical about dividing my Twitter followers (from all three accounts) into specific categories. Admittedly, sometimes I'm not sure why I do this so religiously. I do have a feeling that some day I'll be glad I did; maybe it's the database marketer in me.<br />
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2. Twitter is a <i>community</i>. For instance, I can't watch the nightly news without turning on the Twitter account where my progressive friends hang out. I not only learn a great deal about what's going on, I can exchange thoughts with like-minded friends.<br />
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3. Twitter is a secondary key <i>news</i> source. If anything significant (or even of personal interest to me) happens nationwide or globally, I follow the hashtag. That's where I get the most <i>current</i> news and the opinion.<br />
<br />
4 Generally speaking, hashtags are a vital search method for me -- less commonly used, perhaps, but equal to Google. Likewise, I don't tweet without hashtags.<br />
<br />
5 Twitter is my search engine of choice for matters close to my heart: politics, marketing, writing, etc. Here's where the experts I know and respect hang out.<br />
<br />
So, yes. I've noticed some key differences in my Twitter use lately. Anyone else?<br />
<br />
-- scrubbed by MarketingBrilloAnonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com2tag:blogger.com,1999:blog-1482615348591004055.post-66487324858543786892014-02-11T06:04:00.002-08:002014-02-11T06:04:10.625-08:00Short-Form Content Gets the Look<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi53B-8SsMlMT7UM1ijr6NCgNxfG80u8jYmVIyNR7_iGC1c2F6VBG1fGfZd_xKU1WB6o7TMSEg3Qbqe5zcF2mvk2uxAVaL0g1F1fraYgOZtCyJlJ-5O697T8MAQjqLTlD-hp_Fo1B1vNzy-/s1600/digitaltsunami.jpeg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi53B-8SsMlMT7UM1ijr6NCgNxfG80u8jYmVIyNR7_iGC1c2F6VBG1fGfZd_xKU1WB6o7TMSEg3Qbqe5zcF2mvk2uxAVaL0g1F1fraYgOZtCyJlJ-5O697T8MAQjqLTlD-hp_Fo1B1vNzy-/s1600/digitaltsunami.jpeg" height="320" width="291" /></a></div>
<div style="line-height: 14.25pt;">
<span style="color: #333333; font-family: Georgia;">Marketers
today need content and plenty of it. Ebooks and whitepapers make great
giveaways, but, increasingly, users demand their info in bite-size chunks.
Enter short-form content.<o:p></o:p></span></div>
<div style="line-height: 14.25pt;">
<span style="color: #333333; font-family: Georgia;"><br /></span></div>
<div style="line-height: 14.25pt;">
<span style="color: #333333; font-family: Georgia;">By
definition, short-form content is created quickly and consumed even faster.
Widely used examples include tweets, Facebook and/or LinkedIn status updates,
Instagram photos, and even truncated blog posts and articles.<o:p></o:p></span></div>
<div style="line-height: 14.25pt;">
<span style="color: #333333; font-family: Georgia;"><br /></span></div>
<div style="line-height: 14.25pt;">
<span style="color: #333333; font-family: Georgia;">Josh
Schwartz, a data scientist at traffic analysis firm<span class="apple-converted-space"> </span><span style="mso-field-code: " HYPERLINK \0022https\:\/\/chartbeat\.com\/\0022 \\t \0022_blank\0022 ";"><span class="MsoHyperlink"><a href="https://chartbeat.com/" target="_blank">Chartbeat,</a></span></span><span class="apple-converted-space"> </span>took
a look at how people scroll through<span class="apple-converted-space"> </span><em><span style="font-family: Georgia;">Slate</span></em><span class="apple-converted-space"> </span>articles.
His data shows that readers can’t stay focused. "When people land on a
story, they very rarely make it all the way down the page. A lot of people
don’t even make it halfway."</span></div>
<h4>
<span style="color: #333333; font-family: Georgia;">Popular
apps and software like the following confirm that users are hungry for short
and sweet.</span></h4>
<div style="line-height: 14.25pt;">
</div>
<ul>
<li><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="https://vine.co/" target="_blank">Vine,</a></span></span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">a
mobile app that features seven-second video clips.</span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><em style="color: #333333; font-family: Georgia; line-height: 14.25pt;">Example:</em><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="http://www.youtube.com/watch?v=laCLVzWpS0I" target="_blank">Airbnb.</a></span></span></li>
<li><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="https://readtapestry.com/" target="_blank">Tapestry,</a></span></span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">an
app that employs digital index cards by which users tell a "short
story," one card at a time.</span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><em style="color: #333333; font-family: Georgia; line-height: 14.25pt;">Exampl</em><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">e:</span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="http://www.patch.com/">Patch.</a></span></span></li>
<li><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink">Infographics</span></span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">that turn
complex textual information into a picture.</span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><em style="color: #333333; font-family: Georgia; line-height: 14.25pt;">Examp</em><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">le:</span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink">10 Ways To Use <a href="http://thenextweb.com/dd/2013/10/16/10-ways-use-infographics/" target="_blank">Infographics.</a></span></span></li>
<li><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="http://www.pinterest.com/" target="_blank">Pinterest,</a></span></span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">a
collection of photos gathered from around the web to tell a particular story.</span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><strong style="color: #333333; font-family: Georgia; line-height: 14.25pt;">Example:</strong><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="http://www.pinterest.com/amnestyusa/" target="_blank">Amnesty International.</a></span></span></li>
<li><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="https://flipboard.com/" target="_blank">Flipboard,</a></span></span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">software
used to "build" your own magazine on any subject, simply by
aggregating web content.</span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><em style="color: #333333; font-family: Georgia; line-height: 14.25pt;">Example:</em><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="https://flipboard.com/section/get-organized-with-evernote-bLvwID?utm_source=fbcom&utm_medium=storepage&utm_content=category_tech&utm_campaign=magswelove" target="_blank">Evernote.</a></span></span></li>
<li><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="http://snapguide.com/" target="_blank">Snapguide,</a></span></span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">an
app that lets users create and share concise step-by-step "how-to"
guides. E</span><em style="color: #333333; font-family: Georgia; line-height: 14.25pt;">xample:</em><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="http://snapguide.com/guides/build-a-bridge/" target="_blank">School of Architecture, Kingston University London.</a></span></span></li>
<li><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><a href="http://www.snapchat.com/" target="_blank">Snapchat,</a> a mobile photo and video
sharing service developed by Stanford University students. Talk about short!
Messages posted to Snapchat self-destruct after they're viewed. (P.S. Snapchat
is H-O-T, having recently </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="http://money.cnn.com/2013/11/14/technology/social/snapchat-primer/" target="_blank">turned down a $3 billion buy offer</a></span></span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">from Facebook.) Also consider </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink">SnapChat Stories</span></span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;">, eager to grow in ever
smaller ways with </span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"><span class="MsoHyperlink"><a href="http://www.seattlepi.com/technology/businessinsider/article/Snapchat-Is-Raising-54-5-Million-On-A-Valuation-5038820.php" target="_blank">VC money</a></span></span><span style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> waiting in the wings.</span><span class="apple-converted-space" style="color: #333333; font-family: Georgia; line-height: 14.25pt;"> </span><em style="color: #333333; font-family: Georgia; line-height: 14.25pt;">Example:
Sorry, no examples are available; they've all self-destructed.</em></li>
</ul>
<br />
<div style="line-height: 14.25pt;">
<span style="color: #333333; font-family: Georgia;">There's
one more short-form app I'm compelled to add because it's so futuristic. This
app --<span class="apple-converted-space"> </span><span style="mso-field-code: " HYPERLINK \0022http\:\/\/summly\.tumblr\.com\/\0022 \\t \0022_blank\0022 ";"><span class="MsoHyperlink"><a href="http://summly.tumblr.com/" target="_blank">Summly</a></span></span> -- generates short content
for users automatically. Developed by a 17-year-old Brit and recently sold to
Yahoo for a rumored $30 million, Summly delivers machine-generated news
summaries to mobile users. <o:p></o:p></span></div>
Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-46496031919751796332014-01-02T09:12:00.001-08:002014-01-02T09:13:49.619-08:00Forbes -- and Marketers -- Still Love Direct Mail. Here's Why.<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyTa_yymbJo_d7iF0fk_vJCB6Ol70gn0VPMqbJfgVsbWxaFY2O_daLYQ1uIoQ9TKoCZ1ACvIhXxb4tP5Qsv3RNH3E__6e-ZBmHyNIZhHba9Esjex1Z6LR6AUiZXCfzagFgn80rQ3-d-ti0/s1600/DoginMailingBox.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="150" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgyTa_yymbJo_d7iF0fk_vJCB6Ol70gn0VPMqbJfgVsbWxaFY2O_daLYQ1uIoQ9TKoCZ1ACvIhXxb4tP5Qsv3RNH3E__6e-ZBmHyNIZhHba9Esjex1Z6LR6AUiZXCfzagFgn80rQ3-d-ti0/s200/DoginMailingBox.jpg" width="200" /></a></div>
<br />
Forbes isn't telling us anything we don't already know: Especially for B2B sales, when it comes to <a href="http://www.wordstream.com/outbound-marketing" target="_blank">outbound marketing</a> [aka prospecting] direct mail gets attention better than anything else (lots better).<br />
<br />
In <a href="http://www.forbes.com/sites/loisgeller/2013/12/04/if-direct-mail-is-dying-its-sure-taking-its-time-about-it/" target="_blank">Forbes' article,</a> writer Lois Geller talks primarily about the success of print catalogues, but the comments -- many from marketers themselves -- tell the larger story of <i>why</i> direct mail works so well.<br />
<br />
"With the mountain of social media and other on-line marketing and advertising ‘noise’, getting something delivered right to you increases the chance it will be seen."<br />
-- <a href="http://www.linkedin.com/in/terrilmaurer" target="_blank">Terri L. Maurer</a><br />
<br />
"Consumers appreciate direct mail’s tangibility, flexibility and once-a-day pace."<br />
--<a href="http://www.prospectsinfluential.com/#sthash.ZQ76SNXZ.dpbs" target="_blank">Prospects Influential</a><br />
<br />
"The fact that direct mail is rarely used in some segments, makes it effective. We tried a direct mail piece to a tech audience that was nearly 100% online in communication. This was a market segment that was on twitter all day long talking about topics and technology. We decided to measure success just like we did with our online investments – clicks to the website and ultimately form completions and leads for sales. The results from the direct mail piece beat many of our online offers at a similar price point. No, direct mail isn’t dead at all. Smart B2B marketers will use it in a precise and targeted fashion to drive similar results t online."<br />
-- <a href="http://www.linkedin.com/in/bryansemple" target="_blank">Bryan Semple</a><br />
<br />
"As a direct mail copywriter for over 30 years, I’m glad to see someone touting the non-dying nature of direct mail. Here’s hoping we see renewed life in the beautiful — and highly effective — direct mail packages from the 80′s. Real writing and actual graphic design — what a concept! I love catalogs, but I miss clever headlines on outer envelopes, crisply written four-page letters and highly engaging four-color foldout brochures. It’s a bygone era that businesses ought to rethink and resurrect. I hope they do. I’m ready to write!"<br />
-- <a href="http://www.linkedin.com/profile/view?id=35961004&authType=OPENLINK&authToken=MzZL&locale=en_US&srchid=103941791388681658207&srchindex=1&srchtotal=181&trk=vsrp_people_res_name&trkInfo=VSRPsearchId%3A103941791388681658207%2CVSRPtargetId%3A35961004%2CVSRPcmpt%3Aprimary" target="_blank">Ken Schnieder</a><br />
<br />
See you around the mailbox.<br />
<br />
<span style="font-size: x-small;">-- scrubbed by MarketingBrillo</span>Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0tag:blogger.com,1999:blog-1482615348591004055.post-65045615886911404102013-11-17T10:38:00.000-08:002013-11-17T11:53:48.997-08:003D Printing for the Rest of Us<div class="separator" style="clear: both; text-align: center;">
<br /></div>
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTyBZLTmqw_YXZLPFbdMbit7iCjMLQU9kZh0VkuWBqcV2weFrFNfe9ezFNYMZm7vTuX45Jao1PwOUa88aByXv_TRaJ0ytGIZRe0plaeC2rmTNFgJW8myg-YoVaFt4aujEzUC1Shv62cqPM/s1600/cube_learn_banner_2.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="189" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTyBZLTmqw_YXZLPFbdMbit7iCjMLQU9kZh0VkuWBqcV2weFrFNfe9ezFNYMZm7vTuX45Jao1PwOUa88aByXv_TRaJ0ytGIZRe0plaeC2rmTNFgJW8myg-YoVaFt4aujEzUC1Shv62cqPM/s320/cube_learn_banner_2.jpg" width="320" /></a></div>
I've been hearing about 3D printing -- alternatively, called <a href="http://www.arcam.com/technology/additive-manufacturing/" style="text-align: center;" target="_blank">additive manufacturing</a><span style="text-align: center;"> -- but only vaguely understood the capabilities. Essentially, 3D printing makes three dimensional objects from a digital model. A little research turned up a gazillion uses.</span><br />
<br />
<b>What Can You Do With 3D Printing?</b><br />
Products of 3D printing include <a href="http://mashable.com/2013/08/20/3d-printed-shoes/" target="_blank">footwear, </a><a href="http://www.stratasys.com/industries/dental" target="_blank">dental</a> and medical devices, replacement kidneys, <a href="http://www.forbes.com/pictures/mhl45ediih/the-liberator/" target="_blank">guns, </a>cars, <a href="http://www.theguardian.com/artanddesign/architecture-design-blog/2013/nov/08/faces-3d-printing-prosthetics" target="_blank">prosthetics,</a> <a href="http://www.wired.com/design/2013/07/is-this-cast-the-future-of-healing-broken-bones/" target="_blank">bones,</a> <a href="http://www.pinterest.com/3DPrinterBlog/3d-food-printing/" target="_blank">desserts</a> (yes, you know.. like sweet things you eat after dinner!), works of art, <a href="http://3dprintingindustry.com/2013/11/15/kaadees-3d-printing-journey-captures-eyes-another/" target="_blank">jewelry,</a> <a href="http://www.forbes.com/sites/rachelhennessey/2013/08/07/3-d-printed-clothes-could-be-the-next-big-thing-to-hit-fashion/" target="_blank">clothes,</a> <a href="http://createdigitalmusic.com/2012/10/six-3d-printed-musical-instruments-and-what-3d-printing-could-do-for-musicians/" target="_blank">musical instruments,</a> industrial replacements parts, and much more.<br />
<br />
Researcher James Craddock attended the two-day 3D Printshow in Paris in late November. He's <a href="http://www.thenews.com.pk/article-126684-3D-printing-will-change-the-world" target="_blank">convinced</a>. "I have no doubt it is going to change the world," he says. "The real revolutionary factor is industrial use."<br />
<br />
<i>BusinessNewsDaily</i> contributor Elizabeth Palermo <a href="http://www.businessnewsdaily.com/4955-five-ways-3d-printing-changes-businesses.html" target="_blank">says</a> 3D printing will change small business five ways: empower small scale production, create new price point opportunities, facilitate product development, enable prototyping, and make experimentation affordable. <br />
<br />
For photos and see-it-yourself inspiration check out <a href="http://www.huffingtonpost.com/2013/11/15/3d-printer-inventions_n_4262091.html" target="_blank">this HuffPost story</a> from November 15.<br />
<br />
<b>What's Ahead?</b><br />
Jeremiah Owyang <a href="http://www.web-strategist.com/blog/2013/11/11/the-five-ways-companies-can-leverage-3d-printing-and-avoid-disruption/" target="_blank">says,</a> "Just as many people who have published blogs, videos, and pictures have become media companies, we’re <i>now seeing people make physical things and personally become like traditional companies."</i> Owyang suggests 5 ways companies can leverage/get involved in 3D printing now: financial backing, manufacturing, supplying, hosting an online marketplace of designers, printers, products and service providers, or becoming an online service provider.<br />
<br />
<b>Want to Get Involved?</b><br />
Currently, 383 <a href="http://3d-printing.meetup.com/" target="_blank">3D Printing Meetup Groups</a> get together in the U.S. If you want to learn more about 3D printing or get involved, check it out.<br />
<br />
<b>More Examples for Enthusiasts</b><br />
<a href="http://www.shapeways.com/for-your-home?li=home-for-home" target="_blank">Shapeways</a> is a Dutch-founded, New York-based 3D printing marketplace and service company that offers do-it-yourselfers a creative bonanza. Users upload design files, and Shapeways prints the objects for them or others. Users can have objects printed from a variety of materials, including food-safe ceramics. As of June 2012, Shapeways had printed and sold more than one million user-created objects.<a href="http://www.shapeways.com/about/how_does_it_work" target="_blank">This backgrounder</a> has details.<br />
<br />
Tim Zaman, a Dutch researcher, has apparently recreated detailed paintings with a <a href="http://www.youtube.com/watch?v=agFwb2xF6aQ&list=UUPlZfc-1zX3JjG92rFp7K1g" target="_blank">3D duplication technique</a> that he has designed. The printer <a href="http://gizmodo.com/3d-printing-and-scanning-can-now-produce-near-flawless-1201525111" target="_blank">uses images from real paintings</a> to reproduce an exact replica of a painting in every detail, it even produces raised brush strokes. Zaman used an Oce printer that can reproduce large paintings at a resolution of 600ppi (600 pixels per inch). The printer moves back and forth to create textured layers. Don’t expect to recreate famous paintings any time soon, though; your the printer needs the original painting to make a replica.<br />
<br />
Cornell University faculty and librarians developed <a href="http://www.stratasys.com/resources/case-studies/education/cornell-university" target="_blank">The Kinematic Models for Design Digital Library</a> (K-MODDL), which is an open access, multimedia resource for learning and teaching about kinematics - the geometry of pure motion - and the history and theory of machines.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioYkrChWrpNC_se3KU1nf6lnc4bvwJws-PUybtliCco3iBVElbf5By_a59rxg_vfjT8QThMYBmHviekRZosU2_TxQZN_NFpeHemo94Vi7eVrGHV63P_DZTyjJ10iVllC-5yUJ-593CtMDR/s1600/new_cube.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="254" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioYkrChWrpNC_se3KU1nf6lnc4bvwJws-PUybtliCco3iBVElbf5By_a59rxg_vfjT8QThMYBmHviekRZosU2_TxQZN_NFpeHemo94Vi7eVrGHV63P_DZTyjJ10iVllC-5yUJ-593CtMDR/s320/new_cube.png" width="320" /></a></div>
Need a 3D printer at home? <a href="http://cubify.com/cube/" target="_blank">The Cube®,</a> voted <i>MAKE</i> magazine’s “easiest to use” and “most reliable” 3D printer, gets you going straight out of the box. "<br />
<br />
"The only 3D printer certified for safe at-home use by adults and children … just plug it in and start, says the description." Reminiscent of Apple's "candy Mac" line of computers, this little Wifi monster comes in five body colors, along with 25 free 3D design files. $1,299.<br />
<br />
PRINT!Anonymoushttp://www.blogger.com/profile/02554001572258955677noreply@blogger.com0