TransPromo Buzz

PODI’s AppForum scheduled for January 19-21 in Las Vegas has added a TransPromo Track. TransPromo adds personalized promotional messages to routine customer/member/donor communications like bills and statements. The goal is to up-sell, generate new revenue, etc. Variable data printing and print-on-demand technologies put TransPromo capability into any marketer’s toolbox. Expect to hear more about the technology in months ahead.