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| Tumbling Pandas by Alan Wolf, CC BY |
Two years ago, in February 2012, Bloomberg reported that
some retailers had abandoned Facebook because ROI wasn’t there. Since then, users have been flocking to visual social media like Tumblr.
What's Tumblr?
A so-called microblogging platform, Tumblr lets users post content to a short-form site that’s rich with short posts, videos, links, and photos.
Purchased by Yahoo in May 2013 for $1.1 billion, Tumblr may not be
Facebook yet, but it might be the future. The company isn’t new—it
launched in April 2007—but as of January 26, 2014, this little powerhouse had
some amazing stats.
Stats
On February 19, Tumblr had 45.1 million users and more than
17 billion total posts. On July 21, 2013, Tumblr had 199.1 million monthly
visitors and on January 26, 2014 74.7
billion posts.
Who Goes To Tumblr?
Popular with teens and
college-age user segments, 50 percent of tumblr’s visitor base is under the
age of 25. Moreover, teenagers age 12-17
are about twice as likely as the average Internet user to visit Tumblr, while
18- to 24-year-olds are nearly 2.5x as likely. Staying in touch
with Generations Y and Z, in
October 2011, the Obama campaign launched http://barackobama.tumblr.com (Note: This
link format is how you find folks on Tumblr).
Insights
Writing for 360 Digital connections, Matt Wurst suggests that
Tumblr may be the answer to excessive options marred by short attention spans.
“No one wants to sit through 1,000-word blog posts .. because words alone no
longer tell the story.” Wurst calls Tumblr “a cross between a blog, a Twiter
feed, and a Facebook profile.” Still not convinced?
Well, maybe if it’s good
enough for the New Yorker, it’s good enough for you. Check it out here.
Sources:
1. http://expandedramblings.com/index.php/tumblr-user-stats-fact/#.UzNEVK0eIkw
January 26, 2014
2. http://www.searchenginepeople.com/blog/20-tumblr-stats-marketers-cant-ignore.html October 21, 2013, Bernadette Coleman
Scrubbed by MarketingBrillo
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