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| London Street Art by RebeccaW, CC BY |
What is it?
Pinterest helps users set up any number of “bulletin boards” to which they can “pin” (that is, embed) visuals and film urls from all over the Internet, including their own desktop.
Stats
On March 4, 2014, Craig Smith, director of marketing by day and digital marketing blogger by night, had plenty of Pinterest stats to offer.
• Total number of Pinterest users on July 10, 2103 (last update) … 70 million
• Percentage of Pinterest users who are women … 80%
• Percentage of Pinterest daily traffic coming through mobile apps … 75% (2/6/14)
• Number of Pinterest business accounts on … about 500,000 (7/1/13)
• Monthly Pinterest Pageviews … 2.5 billion (5/9/13)
• Average number of daily article pins … 5 million (9/24/13)
According to ShareThis, Pinterest outpaced email to become the third most popular sharing channel in the fourth quarter of 2013. Meanwhile, Pinterest shares increased 58 percent, making it the fastest growing sharing channel in 2013. On May 16, 2014, Pinterest enjoyed a new infusion of $200 million in funding and boasted 70 million users, with more than 70 percent of those in the U.S.
Background
Pinterest went live as an invitation-only website in March 2010. By December 2011, Pinterest had made number five in Hitwise’s list of top ten social networks, beating out Linked and Google+. By January 2012, the website was a popular means of self-expression for some 12 million enthusiasts sharing their idea of visual “cool” with the world.
Marketing Uses
Erica Ayotte, former social media manager at Constant Contact, calls Pinterest "a virtual bulletin or cork board that allows users to find and curate images and video." Does Pinterest have a corporate application? Yes. Pinterest is ideal for inspiration, exposure, ecommerce, market research, and—perhaps most important—building brand devotion.
Pinterest appeals to consumers who want to know something about “who you are” without an attached sales message. Interacting on Pinterest offers consumers a sense of personal connection with a brand or, as Chris Litser, senior VP of sales and marketing at Constant Contact, puts it, "Success on Pinterest is all about engaging visitors and suppressing the urge to overtly sell."
Finally, Pinterest is an excellent way to promote a blog. Add the "pin it" button to every post and page on your site, making it simple and easy for readers to pin your posts.
More Info
Some reports indicate that Pinterest is more effective at driving traffic that other social media sites, even Facebook. Check Hubspot for their free eBook, “How to Use Pinterest for Business.” This report notes that any business that relies on driving a high-volume of website traffic to increase sales should consider joining Pinterest.
-- scrubbed by MarketingBrillo
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