Monday, May 18, 2009

Data Visualization All Over Again

eM+C is having a webinar about “Data visualization,” a process from which marketers can gain insight into marketing data. I confess, I’d never heard of it (data visualization is the same as “enterprise tree mapping,” if that helps). Data visualization is a sort of 1990s idea, according to the DBMS2 blog, but, everybody's rush to mine data for variable data printing and imaging seems to have led to a second look. KD Nuggets lists dozens of examples of visualization software, including some free versions like Graphviz. Their cool gallery lets you see the output of some visualized data, but don’t expect pretty. For that – and for a great article showing how visualization works in graphic design -- check out PTS Blog. If it’s still too much, get out your yellow pad and doodle. That still works pretty good, too.

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