Monday, May 14, 2012
I downloaded HubSpot's "6 Deadly Marketing Myths Busted." Author Dan Zarrella is HubSpot’s award winning social media scientist and author of Zarrella’s Hierarchy of Contagiousness.
This free HubSpot download turned out to be a great analytical gem and I suggest you get your hands on it. In the meantime, here are seven revelations that popped at me while reading:
1. Zarella's research has found no significant correlations between the number of comments a blogpost received and the amount of traffic that blog post got. In the words, conversation doesn't drive traffic. Attracting visitors takes interesting content and "broadcasting" [letting everyone know about the content].
2. Zarella concludes that, on Twitter, “engaging in the conversation” doesn’t work to increase reach. That requires broadcasting more interesting content. Highly-followed accounts tend to share more content.
3. When it comes to blogging, more posts equal more traffic.
4. The words "please retweet" do work. Zarella concludes, "Make sure that your tweets, and all social media updates, contain verbs that prompt your readers to take an action and learn more about your organization."
5. Weekend emails have a much higher click-through rate (CTR).
6. Which self-descriptors (that is, which titles) garner the most Twitter followers? [In descending order]: officials, founder, speaker, expert, guru, author.
7. Remember The Seven Year Itch? Your new subscribers love you best. The longer a subscriber has been with you, the lower the response rate.