TWTRcon DC09 is happening next Thursday, on October 22. Unfortunately, the registration fee is $595. Not saying the fee is out of whack, just that this event is obviously geared to corporate pocketbooks.
The rest of us can do a hashtag tune-in on Twitter (#TWTCON). The one-day conference at the Grand Hyatt features a line-up of respectable Tweeple like Joe Trippi, Craig Newmark, Laura Fitton, Rohit Bhargava, and Sharon McPherson. I'm expecting some good stuff. If nothing else, the speaker line-up is a great list of people to follow.
Whether or not Marketing Brillo scrubs it, TWTRcon confirms that Twitter is huge business. The question of whether we should get into social media has been closed. We've definitely flipped into doing it right/better.
The stats are there. Hot brand Zappos – acquired by Amazon in July -- takes Twitter very seriously. CEO Tony Hsieh tweets @zappos and has 1.4 million followers. Zappos sponsors Twitter contests and posts an ongoing collection of employee tweets and retweets. Econsultancy blog reports that Dell is using Twitter for loyalty marketing. In late June, Bloomberg reported that Twitter, Inc. was looking at Whole Foods and Starbucks to generate some ad revenue. Maybe that won’t be necessary since Twitter got its $100 million cash infusion last month.
All of which says: It’s time for TWTRCon. Enjoy!
-- scrubbed by Marketing Brillo
p.s. The TWTRCon landing and registration pages are a learning experience. Intriguing third party applications like Cloud Profile abound. Have a look here.