This morning, the ACLU emailed a survey asking me to “share my thoughts.” This turned out to be a top survey experience. Here's why:
1. Easy. The survey looked simple to fill-out (roomy, with broad margins and generous white space) and it was. I finished in 7 minutes.
2. Relevant. They had me at the first question -- the "three areas of civil liberties" most important to me.
3. Genuine. The choice of survey questions appeared to really want my opinion because: a) there was no apparent “assumption” of my views or questions leading me to water; b) the multiple choices were comprehensive; c) the survey offered the “I don’t know” option at strategic points.
4. Serious. The serious nature of the questions implied that – collectively -- responses actually will guide the activities of the organization.
5. Informative. In seeking to determine the ways (if any) in which I might be willing to get more involved, I learned about volunteer options.
6. Non-intrusive. The survey had only two personal questions (gender and age).
7. Helpful. At the end, the survey featured links to the ACLU Blog of Rights, showed how to follow the ACLU on Twitter (did that immediately), become a Facebook Fan, or sign-up for YouTube videos (bookmarked that).
-- scrubbed by Marketing Brillo