Monday, September 22, 2014

Starved for Content? Feed This.


Creating content from other content isn't about repeating or copying. It's about repurposing. Start with a rich source, then add to, expand upon, enhance, comment about, or -- in this case -- condense from that source. Voila! New and different content. 

Recently, I downloaded Curata's eBook, "How To Feed the Content Beast." And now I have my own blog post, short 'n sweet.

In other words, learn and share at the same time.

1. Turn an ebook into a series of blog posts, or a series of blog posts into an ebook.

2. Create a transcript so content “snackers” can scan the information from a webinar.

3. Host a real-time tweet chat and republish it as a crowd-sourced blog post.

4. Pull sound bytes out of a long-form report and use them as tweets and Facebook updates.

5. Give quotes new life as graphics for use on visual platforms like Facebook and Pinterest.


-- scrubbed by MarketingBrillo

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