How'd they do that?
I'm betting this mailer went out through USPS' "every door direct mail" program. Sometimes derided and often feared by direct mailers, this "every door" effort proved that, in the right hands, simple can still work.
When opened to its full 5.5x9-inch glory, this 2-color (blue and black), lightweight (50# offset?) flyer popped up a wee (2x3.5-inch) perforated "quote card," blown into the flap. On one side, the terse copy suggested that I could save up to $500 in 15 minutes by switching to GEICO; on the other, I found website and phone info.
I'm already a GEICO customer, so clearly this piece didn't target me. So what? I loved the simplicity and ingenuity of this "quick quote card," which seemed very GEICO-esque in its light, airy, simple, and, somehow, quirky demeanor.
In short, the skill the marketers demonstrated proved GEICO not only does great TV, they know their direct mail.
--scrubbed by MarketingBrillo