Wednesday, August 8, 2012

One More Reason You Need Video Marketing Now and Ten Reasons to Produce It for the Tablet

A compelling video from Gary Hennerberg convinced me that video and tablets -- together -- will lead the digital marketing revolution. Gary is a direct marketing consultant, copywriter and author of Online Video Marketing Deep Dive, so it's no surprise that he is armed with facts, explanations, inspiration, and more than a little great copy, 

In the six-minute video, Gary cites ten reasons marketers need to think about creating video for the tablet market today, including these highlights:

1. The number of tablets purchased this year doubled over 2011, reaching 119 million in 2012 (Gartner). Smartphones started the trend, but this is the early part of the curve for tablets. Takeaway: Get ready now.

2. We’re in the post-PC era, and the amount of video watched on tablets has jumped 26%. iPads presently account for 95% of tablet video viewing. Takeaway: The iPad won’t play Flash, so convert your legacy videos to a format that doesn't rely on Flash.

3. Tablets are one of the most rapidly adopted technologies in history. Tablets are used for "watching" everything (TV viewing, included). Takeaway: The future is “location-based video.”

4. Video viewing is a “given” on tablets. Takeaway? Got a tablet? You want video.

5. Tablet users are three times as likely to watch video on their devices. Takeaway: Shoot and upload your videos in HD, whenever possible. Tabbies expect quality.

6. Nineteen percent of tablet users watch video once a week, nine percent watch daily. Better yet, One in four viewers is willing to pay to view. Takeaway: These users have money and are willing to spend.

7. The heaviest concentration of smartphone and tablet users combined occurs between the ages of 25-44, but the tablet cohort is 28% more likely to be age 65 and older and 25% less likely to be 18-24. Takeaway: Tablet users tend to be well-heeled.

8. Three in five tablet owners reside in households with a $75,000+ income. Takeaway: See takeaway #7, above.

9. Tablets will become the preferred, primary device for millions worldwide by 2015, overtaking notebook PCs by 2016, says Forrester. Takeaway: Start early and travel fast to master this marketing channel.

10. Ten percent of a publisher’s audience are “power viewers” willing to watch five or more videos in a given day. Takeaway: Consider producing an ongoing series of educational and instructional videos to build trust, authority, and a following. Then you can sell.

Check out Gary’s complete video here.  There's lots more good info in the full monty.

-- scrubbed by MarketingBrillo

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