Thursday, July 5, 2012

Objective: Get Publicity. Tactic: Publicize Publicity.

What adds up to “publicity” today? How about the fact that you already got publicity.

I subscribe to PR Newswire for Journalists. The top – and only -- release this morning was as follows:
 * Bliss Drive Reaches #1 Position for Highly Competitive Key Phrase: 'Orange County SEO'

And your point is .... ? 
Here's what the first paragraph of the press release says: "Bliss Drive, a full-service Internet marketing and web design company that is located in Irvine, California, has just achieved a crucial milestone. They have climbed their way to the top of Google's search results, and now the company's website sits proudly at the number-one position for a highly competitive key phrase, Orange County SEO."

No doubt, today's press release will Bliss-Drive the company's Google positioning up even further.

And, really, that’s what search engine optimization is all about, isn’t it?

Annoying, perhaps. Effective, definitely. Executed, blissfully.

-- scrubbed by MarketingBrillo

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