The inspiration for this post came from Rohit Bhargava’s Influential Marketing blog. On May 25 – the day of her farewell to network TV – Oprah Winfrey was Rohit’s topic … which led me to the first item (below) on the list of things to blog about this or any week -- a list set up to smash writer’s block and propel you forward.
1. Blog What Everybody Is Talking About. This would be your “departure-of-Oprah-Winfrey” blog. A “now” topic keeps your blog contemporary and generates headlines readers can’t resist. It also means that, like Rohit, you’ll need to think on your feet and turn an event toward your point. Isn’t that what the best bloggers do?
2. Blog What You Observed Yesterday. This means you have to watch the world around you – your own little piece of it. Watch very carefully; then cast your individual light (or shadow) on what you’ve seen.
3. Blog the Holiday. It doesn’t have to be a national holiday. It can be a personal holiday (an anniversary or birthday), a community holiday (back-to-school night or a local election), or somebody else’s holiday (your cousin’s vacation or your co-worker’s family visit). Pick one, anyone, and have a say.
4. Blog A Webinar. This is a personal favorite of mine. Webinars are ubiquitous. A lot of people want to tune in, but don't’ have time. Sign up, take some notes, and share what you curated. Then share what you think about what you curated.
5. Blog A Memory. What was the most defining moment on your elementary school playground and how did it affect your view of teamwork? Recall the summer vacation you hated and describe what you learned from it? Which friend came through when you never expected it and how did that shape your relationships. If you think nobody cares, please remember “All I Ever Really Needed to Know I Learned In Kindergarten.”
6. Blog Your or Somebody Else’s Pet. Our own animals or somebody else’s, pets teach us a lot about “dealing with it.” Your take on the topic will be something most readers can relate to. Cesar Milan has built an empire off this simple idea and Animal Planet wraps an unbelievable amount of programming around it. This works.
7. Blog Your Latest Business Purchase. Your smartphone, your computer, your new app or software, your old app or software – tell us what your gadget does well or what drives you crazy. Let us know how it affects your work and why. Give us a reason to get one now or never get one. Be specific. We’ll love it.
Have a good week!
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