I got an email this morning from Hoku Unlimited in Van Nuys, CA. As an editor in the direct marketing industry, I receive all sorts of industry-related “information.” This one looked legit. It listed three questions [with partial answers] that a marketer should ask a potential list vendor. The info looked on target. Links proliferated. Links to the “full article;” links to “here;” and links to “list vendor check.”
All of the links went the same place: Nowhere.
What was the point? To get me to provide my name, email, phone, company, and a comment.
Who Is Hoku Unlimited? Nobody knows.
What am I giving Hoku? Exactly what they gave me: NOTHING.
-- scrubbed by Marketing Brillo