Thursday, December 2, 2010

Hoku: The Masters of Electronic Bait and Switch

I got an email this morning from Hoku Unlimited in Van Nuys, CA. As an editor in the direct marketing industry, I receive all sorts of industry-related “information.” This one looked legit. It listed three questions [with partial answers] that a marketer should ask a potential list vendor. The info looked on target. Links proliferated. Links to the “full article;” links to “here;” and links to “list vendor check.”

All of the links went the same place: Nowhere.

What was the point? To get me to provide my name, email, phone, company, and a comment.

Who Is Hoku Unlimited? Nobody knows.

What am I giving Hoku? Exactly what they gave me: NOTHING.

-- scrubbed by Marketing Brillo

6 comments:

MJ said...

I agree! They are a no-where to nowhere company. And to unsubscribe, they say click on the picture below, which is only a jpg, not an actual link! Definitely NOT Legit!

Marketing Brillo said...

Many thanks to you for stopping by, MJ. No matter how immune we think we are, sometimes we still can't believe the depth of digital deception in action!

Jerrold said...
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Jerrold said...
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Marketing Brillo said...

Good luck, Jerrold. Thank you for stopping by!

Marketing Brillo said...
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