Seattle-based Marketfish thinks it has a better list trap – namely a system where list buyers can work directly with list owners, cutting out list managers and list brokers.
The company has a patent pending on a Web interface that will let agencies and other list buyers order directly from big list owners like Forbes, Fortune, or Inc. The idea is for marketers to browse the selection of lists online and add them to a shopping cart.
Competitor NextMark isn’t buying the Marketfish hype. In fact, the NextMark blog insists that list brokers, managers, agencies, and service bureaus add value to the process.
It's a familiar argument. From amazon, to autotrader, to overstock, to zorros … sellers everywhere are betting that consumers have enough confidence in their own product knowledge to buy direct.
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