Are You Dumping More?

How’s your email trash folder looking? Are you sending more electronic newsletters straight to the storage bin? How often are you able to actually browse – let alone read – the marketing messages that pour in? All that good information.. lost… or is it (good information I mean?). The Wise Marketer just touted “Five Ways to Protect Brands During A Downturn.” Okay, I thought. I’ll bite. What are the five gems? Help your clients, empower your employees; solidify your links with suppliers; appeal to shareholders; recruit the best collaborators. That’s really no-brainer stuff and there's a lot of it out there lately. Rock and roll author Dave Thompson has this observation. "Books are still being published because people still demand them ... there's a lot of information on the net, but unless a reader has the time , energy and inclination to search, collate and ultimately rewrite it all for themselves, they're going to want to read a book.” Or something real, anyway.